UX and UI, despite having similar acronyms, are not the same. UX stands for user experience while UI stands for user interface. See how these two concepts compare and contrast:
“What does UX mean?”
We’re glad you asked, because UX (user experience) is an absolute critical component of your website. It’s a term used to describe how your visitors experience your website: it needs to be easy to use and provide them with the information you want them to have.
UX also includes your visitor’s emotions, responses to your company’s products, and services.
In a nutshell, user experience encompasses pretty much everything your visitors experience when they interact with you.
“What does UI mean?”
UI, or user interface – in technical terms – is the “point of human-computer interaction and communication in a device.” In plain English, what these “points” entail are your mouse, keyboards and screens. UI also is described as how a user interacts with an app or website and, as a result, has meant that many companies are now focused more on UI as they work to improve a user’s overall experience.
“How do UX and UI intersect?”
Another excellent question. They truly are intertwined.
Many companies now know the importance of making sure that all the tools – the apps, the screens, the keyboards – that help you access the Internet are truly easy to use. This makes it so that your user experience once you’re on a particular website is stellar.
“When it comes to marketing my products/services online, isn’t user experience the most important?”
Bingo! You are one smart cookie!
Yes, user experience tends to deal pretty much solely with your website, in particular its design. This entails how it looks and how easy – or not – it is to use. When we say “use,” we mean how long it takes to download pages (on all browsers and devices such as smartphones – hey, see how UI interconnects with UX!?) – how easy it is to navigate and find what they’re looking for, how well-optimized it is so that they can actually find it when they perform an online search, and making sure it’s designed with your targeted audience in mind. That is, you want to make sure your website helps your prospects along in their buyer’s journey.
“What do I need to do in order to have UI and UX work together in my website design?”
You’re on a roll with these excellent questions!
To answer it in simple terms, you’ll need a UX and UI designer (you sometimes can find both skills in one person) who will work together. The UX designer will decide how the user experience will work while their buddy, the UI designer, will tackle how the user interface will look. It’s a highly collaborative process, of course, as your UX expert will create how users will work their way through the website or app, etc., making sure the interface makes it easy for a visitor’s needs to be met. Meanwhile, your UI designer will work on how all interface elements look on a screen.
“This all sounds pretty complicated to me. Help!”
We hear you. That’s why you can download our free “5-Step Checklist for Website Redesign” to help you understand the process more and get your site’s design idea juices flowing.
Then reach out to Jeff Hayes, our director of client services, and schedule a one-on-one session with him to discuss any questions you may have about UX and UI.
And, don’t forget, you can contact us at any time.