Mobile | Search Engine Optimization

How To Survive “Mobilegeddon”

Google announced back in February that they would be changing their algorithm yet again. This time the focus was directed toward improving search results for mobile users by displaying results of sites that were deemed mobile friendly. We’re about a month into this change, so you’ve probably noticed a difference in your web traffic sources by now. Here’s how to deal with getting those mobile views back up.

Is your site mobile friendly?

If the answer to the above question is yes, you can forgo reading the rest of this article because you are saved my friend. Go enjoy life, eat, drink, be merry and find out what Ingenex can do to help improve that beautiful mobile website of yours.

Of course Google set up an easy way to test sites before mass hysteria sets in. And it is super easy just visit the Mobile-Friendly Test and type in your URL.


The first thing you need to know to begin treatment is you are not alone. 44% of all fortune 500 companies are not mobile friendly according to a study done by I know this doesn’t fix the problem but at least you are in good company. We have some good news for you there are three known cures available for the Mobilegeddon outbreak.

1) Responsive Design

A responsive site adapts and adjusts based on the browser size. That means if you post a link on a social site from your phone and reopen it on your desktop, it’s going to be a consistent experience either way.

2) Dynamic Serving

When a user visits your site the server will attempt to figure out what type of device you are using (User Agent sniffing) and will server up HTML content for that specific device. This can lead to some pretty strange issues because of the on going updates to both browsers and rendering agents. Even though the URL of the page will be the same on both desktop and mobile UA sniffing can get pretty messy in some situations and will need continuous updating from a developer over the lifetime of your site.

3) Mobile Website

When a user visits a site the server will determine the device like above with the same complications but instead of serving any sort of content instead redirects the visitor to a completely different site that is designed for mobile devices. You may have noticed this when visiting sites on your mobile phone or tablet. Facebook is one that does this (Mobile Version) (Desktop Version) Seems easy enough but if you do not have a development team handy like facebook does you could be in for a world of hurt. Not only do you have to deal with the UA sniffing troubles you will also have to keep to different sites and their contents updated.

The recommended cure here at Ingenex has to be option #1. Not just because we consider it to be a best practice for ourselves and our clients but it is truly the only one of the options to give your visitors a consistent user experience regardless of the device they are visiting from.

Consider this, you share a link on a social site from your phone and reopen it on your desktop, if the link you posted is from a responsive site it’s going to be a consistent experience either way. Not always the case with the other 2 options. Having a mobile-friendly responsive website also makes it easier for Google and other search engines to crawl your site because they don’t have to look in two different locations like they do with the other two options.

If you’re ready to get this whole mess behind you and go back to having a beautiful website, Ingenex has the cure. Sign up for a free consultation today. Looking for a home remedy for your ailments? Here is a great recipe to get you started with your website redesign.

photo credit: Spectacular Coronal Mass Ejection via photopin (license)

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.