Digital Trends 2021 | Inbound Marketing | Search Engine Optimization

A Short Primer on Google’s Page Ranking Update

You’ve no doubt heard that Google will be rolling out a new update to its page ranking systems this year. In fact, it should start in stages around mid-June.

If you’re not quite clear what this might mean for your website’s Google search rankings, here’s a short primer to help you understand the gist of it all.

Google considers user page experience important to a site’s SEO rankings

The idea behind the update is to highlight a site’s pages that “offer great user experiences.” And, according to Google, it’s a user’s page experience that the search engine takes into account when it comes to search results (as in how high your page will rank).

That said, your site shouldn’t see “drastic changes” as the rollout begins. In fact, because the rollout is “gradual,” page experience – as it pertains to Google’s ranking systems – won’t be playing a “full role” in the systems until around August.

A few details about what’s actually going to be in the page ranking update

The whole idea is to improve your visitor’s browsing experience when they land on your website, both on desktop as well as mobile.

Google has worked diligently in the past to develop user experience signals – the ways your website is “constructed” that ensure site visitors will find it easy to navigate and find what they’re looking for. 

The search engine also has developed ways to measure your site’s mobile-friendly status as well as how robust are both its HTTPS security and browser safety. 

(In fact, Google somewhat recently developed what it calls Core Web Vitals: metrics that help website owners monitor their website pages download speed and functionality as well as insights into how you can measure your site’s user experience.) 

What’s the most important thing you should remember?

Once Google’s page ranking update is complete, your site’s user experience will be a critical and direct ranking factor. 

In short: if your site’s pages download slowly, if your https isn’t secure, if it’s hard to navigate around your site to find what you want, your site’s search engine ranking will decline.

One thing that will start updating in June…

Google no longer is going to show the AMP (Accelerated Mobile Pages) badge icon to indicate that your site has AMP content.

(AMP are pages that are “stripped down HTML copies of existing webpage content.” These pages download faster than standard HTML5 documents. They are in short, a bit part of providing a good user experience to your visitors.)

Speaking of the Core Web Vitals….

…Google has put together a Core Web Vitals and Page Experience FAQs page. This is a must-visit page if you’re an AMP publisher.  (In addition, Google’s AMP experts  created an AMP page experience guide last year, to help ensure your AMP pages perform at their best.)

So have we bored you silly with all this Google developer “speak”?

If that’s the case, don’t worry: Ingenex Digital Marketing can create – or update – your website so that its user experience is such that its “core vitals” and other behind-the-scenes structure are configured so that your site passes Google’s muster.

Contact us to learn more about how we can help your website provide visitors a great experience while keeping Google’s algorithms happy. 

(And, in case you grokked out with us about the coming page ranking update, not to worry: we’ll discuss what will be included in the new page ranking update in our next post.)

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