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Search Engine Optimization

SEO: It’s More Than Just Keywords

In some ways, 2010 was awesome when it came to SEO and keywords

Sprinkle a couple dozen keywords in a 500-word blog post and you could almost sit back and watch visitors roll in to your website.

(Let us now take a moment of silence in honor of those good old days.)


And then February 2011 came along and Google’s Panda update changed everything.

It’s just a month shy of that update’s seven-year anniversary, but when we talk about pre-Panda, you could compare it to pre-Industrial Revolution times as it relates to search engine optimization (SEO) and website traffic because that is how different SEO is today compared to – sob! – the days before an algorithm named for a “looks cute and cuddly, but don’t you dare make it mad” bear was unleashed on the Internet.


Panda (and all of the many upon many algorithm changes Google has made since then) have actually improved SEO strategies – incredibly so, ensuring that useful and informative content gets found by search engine users, leaving the keyword-stuffed drivel where it belongs: far, far back on page 650,357 of your search results.

Digital marketing today is all about ensuring you provide your target audience with that terrific information. They reward you by eventually becoming your clients.

But SEO and keywords aren’t dead!

Not by a long shot: prospects won’t find you unless your highly informative content also contains the keywords they use in a search.

To optimize your site’s pages properly, create page titles, meta tags, make sure you place “strategic search phrases” on your site’s pages, and develop new site maps for Bing and Google.

Inbound links also are a great way to get found by prospects.

Also known as backlinks, these types of links occur when one website links back to your website, thus allowing you to use that website’s SEO “juice” to get visitors to your site.

You can get inbound links in several ways:

  • Write guest posts on blogs frequented by your target audience.
  • Write case studies about your clients. They undoubtedly will link from their site to your site so that their visitors can see the case study.
  • Conduct a free webinar and post old copies on your website.
  • Create infographics and templates others will want to share (link to).
  • Write press releases and distribute them to the many online press release distribution websites available today.
  • And much more.


Ingenex Digital Marketing is a Detroit-based search engine optimization and digital marketing agency. We’ve been helping companies throughout Michigan and the country with their online marketing needs for more than 10 years — we’re older than the Panda update! – and we’d love to help yours.

For more information on our SEO/digital marketing services, contact us.

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