In our last post we told you what the coming Google page ranking update actually is. [Link to last post]
Now we’re going to talk more specifically about what Google expects within your website to ensure it ranks well in search results as the update rolls out.
Google Page news: not too much is changing
That is, what’s been needed in the past will still be needed after the page experience update, just more of it.
Let’s dive in a bit.
– Your site still must be optimized for mobile.
The page experience update is just another way for Google to ensure that the visitors have a good experience once they’re there.
Whether they arrive on your site via desktop, laptop, tablet, or smartphone (and, spoiler alert: today it’s most often via a smartphone they’ll be able to navigate it and easily, finding what they after they arrive.
– Internal links organized well.
Organizing your site by what are called topic clusters makes it easy to navigate.
If I come to your site via a search result, I’m obviously interested in the keywords used in the page, therefore I’m probably interested in this topic.
So a topic cluster (pages on the same topic that are linked together) makes it easy for me to find other pages that deal with this topic.
– Relevant keywords.
Well, yeah! Keywords are still important – and we believe always will be important – when it comes to doing well in search results.
How important keywords are, take a look at our blog posts on the topic.
– Great content that helps visitors reach their goals/solve their problems.
Anyone searching for anything online is looking for something to help them reach a goal or solve a problem:
- Can I make my website rank higher?
- Can I lose 10 pounds in six months?
- How much should I save to buy a home?
You know what your prospects want to solve/get. Make sure your content helps them do so.
Google’s Core Web Vitals
Google’s Core Web Vitals are user experience metrics that the search engine has decided will become critical when it comes to how well a web page ranks.
In short, these metrics measure the impression your users experience when they visit your site. The top three metrics used for this measurement are page load time, website stability and interactivity.
Loading time is how long it takes your site’s pages to fully appear on a screen (and Google checks how your pages do on smartphones, laptops, desktops, and tablets.
Website stability is measuring how much a site’s layout shifts as a page loads. But it can happen even on pages with nary an ad ever in sight. The less jiggle or wiggle, the better.
Interactivity is the time between when “the user first tries to interact with content on the page and when the website actually responds.”
The more your site meets Google’s criteria for its three core vitals, the better the page experience for your visitors and the better you’ll rank in search results.
Websites are so much more than pretty design and great content.
There’s a ton that must go right in its construction and coding.
Let Ingenex Digital Marketing design and construct a site that gives Google’s page experience ranking update what it wants!