Once upon a time, in a land of shoulder pads, big hair and Valley Girls, a movie was made and this movie predicted that hover-boards (flying skateboards) would be in every teen’s backpack by 2016.
Does your teen want one under this year’s Christmas tree?
But some so-futuristic-it’s-out-of-this-world-inconceivable technology is coming to pass today. As in NOW! And that technology is virtual/augmented reality (VR and AR). And not only is your teen going to want an Oculus Rift headset under the tree this year, but we’re going to see augmented reality and its cousin VR grow far past the fad and into the mainstream in regards to marketing trends.
How so? Take a look below for some virtual reality marketing examples.
- Beauty brand Sephora allows customers to “try on” makeup using AR via the firm’s smartphone app.
- Yamaha customers can use a special headset that allows them to see a motorcycle’s mechanics and virtual renderings of its engine.
- Alibaba launched a virtual reality program just two years ago. Four hundred million users now can generate 3-D renderings of products and retailers also can create their own virtual reality stores.
These all sound like fads, perhaps, but if augmented reality makes a customer’s life better/easier, than the virtual reality marketing experience should stick around. After all, let’s not forget that Snapcat and Apple’s iOS have been utilizing AR to great success for some time.
What does this mean for the future of marketing in general? In a nutshell: you’re going to be using VR and AR in your own marketing! And you’re definitely going to want to:
Globally, augmented reality advertising spend (paywalls) showed an almost 100 percent increase in spending in just one year: from $6.6 billion in 2016 to $12.6 billion in 2017!
Who wouldn’t want a piece of this brave new world!?
If you’re asking “What are some virtual reality marketing examples?” here you go:
- The outdoor clothing and supplies company North Face used AR/VR to let participants “hike through” Yosemite National park and Nepal, which works by “motivating them to actually have a reason to buy the shoes.”
- Lowe’s uses Holoroom to let customers see how their home will actually look after home improvements they’re thinking of making are completed.
AR/VR Strategies and Tactics
- Offer a more robust/immersive experience: as mentioned above, allow users to see how a remodeled room, a hairstyle or hair color, piece of furniture, item of clothing, etc. will look in (almost) real life.
- Be more transparent: give more information to a customer, allowing him/her to make better decisions. For example, a car dealership could offer potential buyers AR glasses that give them instant information when they look at a specific vehicle as to its age, make, model, mileage, maintenance history, etc.
What Not to Do
Don’t use AR/VR to market a product/service that’s not useful to customers and/or not ready for showtime. If you do, you run the risk making it seem as if you’re using virtual reality simply to use virtual reality (it’s fun; it’s a gimmick), rather than caring about improving the customer’s experience because – and this will remain, no matter what new technologies and tools arise – it’s always about providing the information and experience the customer wants!
Want to learn more about the future of marketing? Then contact the prognosticators at Ingenex Digital Marketing! We’re happy to discuss what’s coming our way in the digital marketing world anytime. Let’s chat!