Culture | Social Media Marketing

Personal Branding: Top Five Mistakes to Avoid

Building your own personal brand is an essential part of today’s culture and workforce, and it’s important to make a good a impression with your peers and followers.  Below are the five most common branding mistakes.

  1. Acting Fake

In order to accurately represent your personal brand, you have to accurately represent yourself.  People have a knack for being able to see through the facade you’re putting up, so stop wasting your time and energy.  Be yourself, be authentic, be genuine.

  1. Quantity Over Quality

We’ve all heard time and time again: quality is better than quantity.  So why should this differ for your personal brand?  Don’t spam your followers with pointless blog posts, countless random followers, or constant live tweeting.  Only upload content that accurately represents you, and only generate content that is relevant to your personal brand.  This will help create a stronger and more authentic relationship with your audience.

  1. Being Indecisive

Anyone will tell you that being indecisive is a big turnoff, and it’s no different when it comes to building your own brand.  In order to create a strong brand, you have to pick a direction, side, or opinion – and run with it.

Be confident and stand up for what you think is valuable or important for your brand.  If you’re a natural-born people pleaser, drop the habit right away!  It’s impossible to make everyone happy all the time, so stand up for what YOU believe, and for your brand.  You’ll notice that people respond better to expressing your honest true opinion, rather than shuffling back and forth in life.

  1. Focusing Exclusively on Your Online Presence

While personal branding has really taken off with the increased use of social media, it’s important to be aware of the benefit your day-to-day life can have on your brand’s success. While it is crucial to have decisive online presence, it’s equally important to practice what you preach.  An up-and-coming brand must put an initial emphasis on networking and face-to-face time to help bring the brand into focus. This will create relevance in real life, not just on social media.

  1. Having No Strategy

Similarly to being decisive, it’s essential to have a direction and strategy for your brand.  Who is your target audience?  What are you trying to tell them?  How do you want to represent yourself and your brand?  These are all questions you should ask yourself before you start haphazardly trying to brand yourself.

Once you determine what your overall purpose is, you’ll be able to market yourself to the right audience – who will naturally be interested in what you’re saying.


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