voice assistants sitting on books on a desk
News | Search Engine Optimization

Capturing the Attention of Voice Assistants

“Hey, Alexa. Preheat the oven.” “Hey, Google, put plain yogurt on my shopping list.”

That’s you, isn’t it? Telling Siri or one of your Google Home voice assistants to help you around the house in some way, just as if they were some sort of techno-butler!

Think back a bit. Did you ask Siri recently to find you the nearest Italian restaurant while on vacation? Of course you did! And “she” gave you only the top few results in her search. Imagine if you owned an Italian restaurant in that city: unless your SEO is optimized so that your website ranks high enough for Google Home to prioritize it, you will be losing out on those customers.

The year 2020 is a bit less than a year away and Gartner believes that fully 30 percent of “consumer browsing sessions” will take place via voice-activated technology (“done without a screen”) by then. Don’t be left behind. It’s time to learn how to optimize your site’s content to suit voice assistant requirements.

Know if your prospects actually use voice assistants.

B2C businesses are more likely to be searched via Siri than an enterprise that sells products and services to other businesses. After all, how many times do you think Alexa hears “Alexa, find me the best widget manufacturer near me”?

In addition, note that if 30 percent of folks are going to use voice-activated tech in a year to find a certain type of business, that means 70 percent won’t be. So consider surveying your target audience to see if they even use voice assistants and how often they do before taking on the considerable task of optimizing your site for voice-activated technology.

Remember that people tend to speak to Siri and Alexa in short sentences.

For example: “Siri, what’s the digital marketing agency on Washington Street?”

Think of the questions they may ask that could result in your business as an answer and then try to place these questions in your content.

What’s more, these types of searches are going to be hyper-local. (“Alexa, what’s the nearest Mexican restaurant near the Crown Cinema?”) Make sure you include hyper-local keywords in your website: “North County’s authentic Mexican restaurant.” Or “5-star South Bay Mexican café.”

That said, keyword stuffing is still a no-no: provide quality information.

Google and other search engines want to be sure your website provides useful content. So, make sure you continue to provide content on your blog, in your social media posts, on your landing pages, etc., while you take advantage of additional appropriate SEO strategies throughout the content you publish and broadcast.

Write like people talk: conversationally (Like we’ve been doing this whole blog!)

We all talk far less formally than we write. Asking questions of Alexa, Google Home and Siri is no different.

Your own conversations with customers can be a gold mine for appropriate keywords to use. Think back on chats with your prospects and clients to find phrasing and even long-tail keywords that you could use on your website and in blog posts and other content.

SEO targeted to voice assistants may not be required….yet. But SEO and keyword optimization strategies constantly evolve and it’s easy to fall behind.

That’s where we come in. Schedule a chat with Jeff Hays, the director of client services here at Ingenex Digital Marketing to learn more about the best SEO strategies today as well as tomorrow.

If you don’t feel like chatting, but still have some questions, we hope you will reach out to us.

 

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