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Web Development

Make Mobile Responsiveness a Priority

Is your website mobile-friendly? You may think it is, but is it really? Have you actually looked at it on a tablet or smartphone? If you think having a site that shows up on a mobile phone is the definition of mobile responsiveness, it’s time to rethink your “mobile mindset.”

As of 2018, mobile users of the world over made up more than 50 percent (52.2 percent) of website visitors, an increase of 2 percent over 2017. Fewer and fewer people are accessing websites via desktop or even laptop computers. Why should they when they have an entire small supercomputer in their pockets?

What happens if mobile users come to a website with mobile optimization from 2010? They leave! Additionally, most adults think a company’s mobile website should be as good as or even better than its desktop website. To add to that, the Google algorithm will rank your site lower if it does not have a responsive design.

What is Mobile-Optimized, Responsive Design?

First, understand that when we talk about mobile-optimized, we’re really talking about your website as a whole, not just its appearance on a mobile device. Responsive design is such that it makes sure your site “can be viewed easily across a wide range of devices.” In other words, all elements of your site, from content/text, to photos, to forms to fill out, and so on will be easy to access regardless of if the site is viewed on laptop, smartphone, tablet, or desktop.

Your site, in other words, has the same look and feel no matter what type of device it’s being viewed on, meaning your site’s visitors have what is called an “optimal viewing experience.”

Mobile Design as a Marketing Strategy

Mobile optimization and responsive design aren’t just a small part of a marketing strategy: they are absolute critical parts of it. We really can’t emphasize this enough.

As an example, let’s consider your website forms on a landing page. Would you ever fill out a long form on your phone? Probably not. Yet, many of us believe other mobile users will. This is about more than making your pages readable on a tablet or phone: you need to make sure a “small” but important element such as a form is easy to fill out. (You can use a tool to shorten the form when it’s being viewed on a smartphone to do so.)

Improve your Mobile Responsiveness

Wondering how mobile-friendly your website is? HubSpot has a terrific Website Grader tool that shows you where your mobile responsiveness is terrific…and where it’s lacking.

If you find that your site, as well as your overall mobile mindset, could use some improvement, reach out to Jeff Hays, our director of client services, for a one-on-one chat about your marketing strategy and how to improve your site’s mobile responsiveness.As always, if you’d like to otherwise contact us, you can do so at any time.

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