As companies continue to implement mobile elements into their business strategies, one of the most important aspects to consider is the transition of website design between devices. Incorporating responsive web design into your mobile site will ensure that users can access your content on any device they may be using.
What is Responsive Web Design?
Responsive web design, or RWD, is an approach to website design that assures content is seamless and can be viewed easily across a wide range of devices. The content offered on a website is adapted to each type of screen it is displayed on. Whether it be a laptop, tablet, or smartphone, the information being accessed will have the same look and feel. This offers an optimal viewing experience to users and allows companies to gain maximum exposure for their site.
How Does it Work?
RWD uses media queries to adapt current CSS to each viewing platform. The media query analyzes the type of device each site is attempting to be displayed on and from there inputs the best optimized stylesheet. The main role of the query is to adjust the width of the browser so that the content can fit in the given screen size. It also scales images and resizes them for the best resolution possible. The way the media queries adjust content style ensures that information is displayed correctly on any given device.
Why is Responsive Web Design Necessary for Mobile?
One of the most difficult aspects of converting a website to mobile is making sure its viewable on multiple devices. With a new smartphone on the market every few months, its hard to keep up with this wide range of platforms. Implementing responsive web design assures companies that a user will not have trouble viewing and navigating their site. With more and more internet users opting to get their news, shop, and search on their mobile devices, making sure that your mobile website is accessible and responsive is essential.
–By Laura Ene