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Franchise Development Marketing | News

IFA 2019: Three Must-See Franchise Development Events

The International Franchise Association IFA 2019 Convention kicks off in Las Vegas’ Mandalay Bay this Sunday, running from February 24-27.

Without a doubt, this is the biggest event for business development and personal growth in franchising. With the many options for networking, presentations, and general events, the four day itinerary can be overwhelming.

That’s why we’ve selected three must see events for IFA 2019.

Big Ideas – Franchise10x

Tuesday, February 26 from 8-10 a.m.

This transformational franchising TED Lecture series is about preparing for the emerging trends transforming the franchise business.

Moderated by Director of NRD Capital Management John Teza, the session features thought leaders Senior Vice President & Chief Digital Officer of Domino’s Dennis Maloney, Founder & CEO of 1HUDDLE Sam Caucci, Chairman & CEO of Cali Group and Founder of CaliBurger John Miller, and COO of Atheer Amar Dhaliwhal.

These cutting edge leaders will share their thoughts about the innovative new technologies impacting franchising around the world. Think gamification, AI, augmented reality, and robotics.

The most important piece? They’ll tell you how to not be left behind as this technology changes the way franchisors and franchisees interact with their business.

Emerging Franchisor Bootcamp

Sunday, February 24 from 1:30-5:15 p.m.

Available to franchisors with 100 units or less, this half-day bootcamp will provide practical value and networking opportunities for those beginning their dive into franchising.

The bootcamp will be led by IFA leaders Tony Valle and Ron Feldman. Also, it will feature around 35 problem-solving mentors, and a keynote from David Long, co-founder and CEO of Ultimate Fitness Group, LLC.

As a result, participants can expect to learn about three main topics: Application and Action, Emerging Franchisor Context, and Networking.

If you’re new to the franchise beat, there’s no better place to become more familiar with the business.

Gary Vaynerchuk Keynote

Monday, February 25 from 1-3 p.m.

Gary Vaynerchuk GaryVee Headshot
Photo courtesy of Gary Vaynerchuk Press Kit.

Out of all the high-quality and cutting-edge content at IFA 2019, the keynote presentation by GaryVee is the most highly anticipated. Social Media Guru and Thought Leader Gary Vaynerchuk will be speaking on how to grow your brand. Because of his wealth of experience in business and marketing, franchise development marketers should keep their eye on this presentation, especially.

Vaynerchuk makes regular television appearances, runs multiple blogs, is a five-time New York Times bestselling author, runs popular podcast The GaryVee Audio Experience, hosts the online business advice show #AskGaryVee, and is a prolific investor and venture capitalist in companies like Twitter, Tumblr, Facebook, Uber, and Venmo.

Gary Vaynerchuk GaryVee in front of a crowd on a stage
Photo courtesy of Gary Vaynerchuk Press Kit.

With credentials like that, this keynote is one you don’t want to miss.

If you’re lucky enough to snag a spot in Vegas for IFA 2019, the knowledge and experience may be overwhelming.

Luckily, Ingenex Digital Marketing is a leader in franchise development marketing and inbound marketing for franchise sales. If you’re interested in gaining more organic and qualified leads in 2019, download our Franchise Development Marketing Success System.

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