Going viral is every social media marketer’s dream. It happens often for some, never for others, and just once for many. There are no guaranteed methods to make it happen, but there are some ways you can boost your chances to go viral.
Take a look:
1. Create and Post Consistent High Quality Content
As a brand, your content is the key to your success. Keep your consumers engaged with high quality content, and you’ll become known for it. This increases your reputation, your SEO, and your popularity.
Additionally, by regularly putting out high quality content, you up the chances that one will find a lot of traction and hit that viral jackpot. That’s less likely if you only release high quality content every once in a while. It’s like buying a lotto ticket every day rather than once a month.
2. Know Your Audience and Be Relatable
Make sure you know your audience like the back of your hand, and that they in turn know you, by having a consistent voice. When you know your audience, you know what kind of content they want and expect. By releasing that sort of content, they are more likely to gravitate towards you.
Your voice should reflect that of your audience as well by being relatable. There is nothing more beautiful than the recognition of shared human experience. Capitalize on the things your audience and you have in common! This will give your content extra shareability.
3. Get Exposure
A huge piece of advice to go viral: get crazy exposure. You can do this by working with influencers and by having popular pages repost your content.
Influencers bring great cross-promotional opportunities. If you promote their brand, they’ll promote your content. This will help to grow your user base and increase your chances of hitting it big with a viral post.
Also, you can often tell if a post has the potential to go viral if it gains a lot of organic traction. This is a good indicator of if you should pitch it to a popular page for a repost. With luck, you may not even have to ask: they’ll repost it to their huge following unprompted. Just make sure you ask for them to tag you for credit if they haven’t already.
Increase Your Chances of Going Viral
Like we said earlier, there are no guaranteed methods to go viral. All you can do is put yourself in the best position to do so and hope.
As a digital marketing agency with over a decade of social media marketing under our belts, we know a ton of secrets in the “going viral” game. We’d love to share them too. Contact Jeff Hays, our director of client services, to schedule a chat about how you can up your chances of going viral.
You may also contact us any time.