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Design

How to Get By Without a Graphic Designer

Not every company has an in-house graphic design pro on the payroll. Reasons why can vary, with the main one being that most businesses don’t have enough work to keep a full-time – or even part-time – worker busy enough to justify salary and benefits.

Even companies with an in-house marketing department may not be able to hire graphic design help full time.

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So what can you do when the answer to “Do I need a graphic designer in-house?” is yes, but you can’t afford to bring one into the office on a regular, set basis? Take a look below for four alternatives and ideas on how to do graphic design for your company so that you still have beautiful imagery and design for your business.

1.     Bring on an intern.

Many college and even high school students are eager to bring their skills to a “real” business, if only someone would let them. The benefit of hiring interns is that you may not even have to pay them: you could offer class credits (but paying them and providing class credit is the best way to find top students, though).

You’ll also provide a young person  with a chance to use their passion in the “real world.” A good thing, indeed.

The cons? Your intern may not have the type of skills you need and they won’t be with you when they return to school.

2.     Hire a freelancer.

Freelance graphic design help is plentiful. You can find these skilled individuals on sites such as Upwork, Fiverr, even Craigslist, and – for highly skilled professionals – LinkedIn. Many designers offer their design skills as true business owners themselves – they take their work and reputation very seriously.

Others (often found on Upwork and Fiverr) may be offering design services on a part-time basis, and so their skills may not be top-notch and/or they aren’t as available as you need them to be.

A large negative about going the use-a-freelancer route: many people who start freelancing think it’s going to be much easier than it will be and they may “ghost” you if the assignment becomes too tough. Or they send in a deliverable late because, well, deadlines are hard.

Plus, you do get what you pay for: many freelancers on Fiverr, for example, charge extremely low rates. Be careful when choosing a contractor based solely or even mostly on price.

In other words, thoroughly vet a freelancer you find on an outsourcing site. Ask to see samples and possibly even speak to the contractor’s past clients.

3.     Do it yourself.

Graphic design isn’t hard science: it can be learned relatively easily, especially if the work you need isn’t complicated (such as for newsletters, website templates, brochures, etc.). In fact, many templates exist online that are pretty much plug and play: take the content you want in a brochure and add it to a template. Voila! You have a nicely designed brochure.

Canva.com is a great source for design templates for brochures, landing pages, web pages, newsletters, ads, ebook covers, flyers, social media graphics, and more. 

A big plus: many of the templates are free!

4.     Hire an agency.

Not gonna lie: we particularly like this method for finding much-needed, expert graphic design help for several reasons:

  • You can be sure that the agency’s graphic design skills are top-notch.
  • You also can be sure that the digital agency will design your graphic needs with your entire marketing big picture in mind. You’ll receive graphic design help coupled with terrific marketing strategy and expertise.

Learn more about how Ingenex Digital Marketing can help you with your marketing strategy, content creation, and graphic design. Contact Jeff Hays, our director of client services, to arrange a one-on-one chat to discuss your needs and goals.

If you prefer, send us a message via our contact form

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