In today’s world, social media has become a crucial part of almost any business. The difference between these businesses is whether or not their social media is able to thrive or not.
We’re here to help. Knowing where to start and how to build from there is important, so we have put together a list of the top 7 steps you need to take to make sure your social media is thriving.
1. Define Which Social Media Channels You Want to Focus On
There are countless social media channels available to you so knowing which is best fitting for your company and target audience is crucial. The main platforms that have proven to be the most popular and successful are: Instagram, Twitter, Facebook, and LinkedIn. If you’re just starting out, research these platforms and figure out which aligns the most with your company’s goals.
2. Develop Your Brands Tone of Voice
The tone of voice describes how your brand communicates with the audience and thus influences how people perceive your messaging. This might include the words and images you choose when posting your marketing content.
3. Set Your SMART Goals
A smart goal is a goal that is specific, measurable, achievable, relevant, and time-bound. These goals will provide a sense of direction and motivation for you to follow. While it is important to have broader overarching goals, SMART goals allow you to set verifiable trajectories towards a certain objective for your social media.
4. Stay Active and Consistent
Frequency is KEY when it comes to social media. But how often should you be posting? Check out this article where it breaks down what posting frequency is optimal for each social media platform.
By setting a schedule and sticking to that you develop credibility and consistency with your audience. We suggest using tools like Sprout Social or Hootsuite where you can manage, track, and schedule posts ahead of time.
5. Follow Industry Leaders and People Who Align With Your Company’s Values
By following other people in your industry you will get a feel for the types of content they are posting and see their success. In addition, this will bring attention to potential consumers if they see you are being followed/ are following industry leaders.
6. Keep Up on What is Trending
There is always a news topic, meme, or video trending these days and being able to piggyback off of that with your brand can be extremely useful. This allows you to build off the buzz already created and use it to your advantage.
7. Post Visually Exciting Content and Engage with Your Audience
There is A LOT of social media content already out there so you want your posts to stand out to your audience and set them apart from the endless feed scrolling.
We suggest using branded graphics, infographics, posting colorful images, telling your audience a story, and asking them questions. All of these will create the opportunity to increase your company’s engagement.
Want to improve your social media strategy further? We can help. Ingenex Digital Marketing Specializes in inbound marketing, paid media, website design, creative and more! With our expertise we will ensure your social media is thriving.