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Category: Web Development
UX vs. UI: What’s the Difference?
UX and UI, despite having similar acronyms, are not the same. UX stands for user experience while UI stands for user interface. See how these two concepts compare and contrast: “What does UX mean?” We’re glad you asked, because UX (user experience) is an absolute […]
How Accessibility and SEO Coexist
Do the visibly impaired shop online? Do they go to their favorite browser looking for information on a purchase or to find the solution to a problem they have? You bet they do! In fact, individuals with disabilities (not just those with visual impairment) as […]
Website Redesign: Ingenex Launches Two New Websites
At Ingenex Digital Marketing, we are always busy creating the best work for our clients. This month has been especially busy, as we prepared for the launch of two new client websites! Yes, website redesign was on the menu, and we ordered a double. After […]
Choosing the Best Imagery for Your Marketing
Words are wonderful. Words provide your prospects with the information they want – the answers to their questions, concerns and goals. But when it comes to branding, words are much more powerful when paired with effective imagery. Content marketing imagery isn’t just photos, video, infographics, […]