UX and UI, despite having similar acronyms, are not the same. UX stands for user experience while UI stands for user interface. See how these two concepts compare and contrast: “What does UX mean?” We’re glad you asked, because UX (user experience) is an absolute […]
Do the visibly impaired shop online? Do they go to their favorite browser looking for information on a purchase or to find the solution to a problem they have? You bet they do! In fact, individuals with disabilities (not just those with visual impairment) as […]
At Ingenex Digital Marketing, we are always busy creating the best work for our clients. This month has been especially busy, as we prepared for the launch of two new client websites! Yes, website redesign was on the menu, and we ordered a double. After […]
Words are wonderful. Words provide your prospects with the information they want – the answers to their questions, concerns and goals. But when it comes to branding, words are much more powerful when paired with effective imagery. Content marketing imagery isn’t just photos, video, infographics, […]
Is your website mobile-friendly? You may think it is, but is it really? Have you actually looked at it on a tablet or smartphone? If you think having a site that shows up on a mobile phone is the definition of mobile responsiveness, it’s time […]