Do you? Can you? Should you? When it comes to purchased email lists (for marketing) the divide is oh-so-REAL. Some folks are against it vehemently: it could effectively ruin your email marketing efforts. Others, however, are sorely tempted by the amount of exposure you could […]
Prospects just wanna have fun. (Thank you, Cyndi Lauper.) Yes, it’s true. Gamification as a marketing strategy is really taking off in a big way. Let us explain. What is Marketing Gamification? Marketing gamification entails adding game mechanics into an app or website, integrating what […]
From what companies do you buy? Chances are that they are a brand with purpose. Let’s say you’re looking for some back-packing gear and you can’t decide between REI and The North Face. You like them both for their quality and their customer service. Both […]
Remember Don Rickles? He was a great stand-up comedian known throughout the world as the greatest “insult” comedians of all time. (An example – to film director Martin Scorcese: “Marty … somebody get a phone book so you can see me. Forty million jobs in […]
Your gut feeling says a landing page you’ve just created is the absolute bomb. It will undoubtedly compel anyone who happens to land upon it to fill it out ASAP with their contact information. Is your gut right? Prove it with A/B testing. What is […]