Now that you’ve landed clients, it’s time to keep them for a long, long, long time and put the strategies of customer retention to work. After all, you worked hard to acquire them. What’s more, it’s far easier to keep them than to lose them […]
Category: Strategy
Important update for your SEO and the Google Page Experience Update
In our last post we told you what the coming Google page ranking update actually is. [Link to last post] Now we’re going to talk more specifically about what Google expects within your website to ensure it ranks well in search results as the update rolls […]
Steps in Creating a Sales Plan
A sales plan is a map of your goals, tactics and obstacles. It also helps you further define your target audience. It pretty much “ignores” any marketing aspects and instead focuses solely on sales and, specifically, how you intend to make those sales happen.
5 Startup Marketing Mistakes To Avoid
Without marketing, you have no startup. It doesn’t matter how in-demand your products or services are, or how much money you have backing you. How one of your partners has built a one or more business from scratch: if you don’t market your company, customers […]
4 Strategies to Kick-Start Your Startup
You’ve recently launched your startup and are ready for startup marketing. You’re rightly proud. You’re also definitely not alone: 2020 saw many people start businesses, about 4.41 million business applications were filed last year. This is an increase over 2019, when a bit more than […]