Two sales testimonials that brag about the exact same results: “I got rid of this ugly fat and I can stand to look at myself again!” “I’m 15 pounds lighter, I love how I look, and I receive so many compliments!” Which one would entice […]
Category: Strategy
Nostalgia Marketing and Millennials
Have you noticed an old-school pitchman making his way back to the airwaves lately? We’re talking a lookalike Colonel Sanders of KFC fame, who returned to hustling his finger lickin’ good chicken in 2015*. Why bring the Colonel back? Nostalgia marketing. Yes, in the digital […]
How to Make Predictive Analytics Work for You
“What’s past is prologue,” said Antonio in Shakespeare’s The Tempest. We see this quote accurately reflected not only in daily life, but also in marketing: past prospect and customer behavior often predicts future behavior. In fact, current prospects’ and customers’ behavior can also predict what […]
Boosting Flat Traffic
You started using lead generation strategies such as content creation, keyword optimization, and so on and traffic just exploded. New leads. Great prospects. Many sales. Happy dancing all around. You’ve continued these digital marketing and SEO strategies for awhile now, but you’ve noticed something: flat […]
How to Land the First Customer
Oh, that first customer: so hard to actually land! Earning your first sale today entails lead nurturing, a.k.a. providing content your prospects look for to solve their problems and reach goals. (In which you place keywords that your target uses in your content so that […]