From what companies do you buy? Chances are that they are a brand with purpose. Let’s say you’re looking for some back-packing gear and you can’t decide between REI and The North Face. You like them both for their quality and their customer service. Both […]
Remember Don Rickles? He was a great stand-up comedian known throughout the world as the greatest “insult” comedians of all time. (An example – to film director Martin Scorcese: “Marty … somebody get a phone book so you can see me. Forty million jobs in […]
Your gut feeling says a landing page you’ve just created is the absolute bomb. It will undoubtedly compel anyone who happens to land upon it to fill it out ASAP with their contact information. Is your gut right? Prove it with A/B testing. What is […]
Let’s say you’re looking to make some extra money. Maybe even enough to stay at home with your children, or leave the job you thought would be so exciting when you graduated college, but as the years move on, you’ve discovered – as your grandparent […]
We’ve written a good deal about how important it is to rebrand your business every now and then to help it grow. We’ve also discussed how critical it is to take a moment to look at your brand strategy and decide it if it’s appropriate […]