Have you just launched a startup? This is wonderful news….to you and your family and friends. Here’s the thing: no one outside of your co-founders and family and friends know about your startup. You need to change that, of course, and fast. So here are […]
To take a page (sort of) from the nation’s founders: We hold these truths to be self-evident, that all leads are not created equal and your company’s sales team undoubtedly spends way too much time chasing and courting leads who are never going to buy […]
What is brainstorming? Simply put, brainstorming is an informal approach to problem solving and critical thinking. It fosters an open and accepting environment that will generate creative ideas and solutions. However, it is possible to hold wildly unsuccessful brainstorming sessions… and waste a lot of time. […]
The Fear of Missing Out – affectionately referred to as FOMO from this point on – has likely been around for as long as humans have walked the planet. Marketers have used it for as long as marketers have been marketing – just with other names: “keeping up with […]
It’s as if our world truly is conspiring to keep you sidetracked: surfing the internet can be “addicting,” smartphones constantly ping with notifications, you touch your smartphone an average of 2,617 times a day, and – if you’re anything like me – you take a […]