When you write a blog post, chances are you include outbound links to sites that are not your own (used most often to substantiate a statement or fact in your content). This is a good tactic, too. Why? It helps you build backlinks (also known […]
Category: Strategy
Choosing the Best Imagery for Your Marketing
Words are wonderful. Words provide your prospects with the information they want – the answers to their questions, concerns and goals. But when it comes to branding, words are much more powerful when paired with effective imagery. Content marketing imagery isn’t just photos, video, infographics, […]
Purchased Email Lists: Worth the Risk?
Do you? Can you? Should you? When it comes to purchased email lists (for marketing) the divide is oh-so-REAL. Some folks are against it vehemently: it could effectively ruin your email marketing efforts. Others, however, are sorely tempted by the amount of exposure you could […]
Marketing Gamification: Is it for You?
Prospects just wanna have fun. (Thank you, Cyndi Lauper.) Yes, it’s true. Gamification as a marketing strategy is really taking off in a big way. Let us explain. What is Marketing Gamification? Marketing gamification entails adding game mechanics into an app or website, integrating what […]
Being a Brand with Purpose
From what companies do you buy? Chances are that they are a brand with purpose. Let’s say you’re looking for some back-packing gear and you can’t decide between REI and The North Face. You like them both for their quality and their customer service. Both […]