Your gut feeling says a landing page you’ve just created is the absolute bomb. It will undoubtedly compel anyone who happens to land upon it to fill it out ASAP with their contact information. Is your gut right? Prove it with A/B testing. What is […]
Let’s say you’re looking to make some extra money. Maybe even enough to stay at home with your children, or leave the job you thought would be so exciting when you graduated college, but as the years move on, you’ve discovered – as your grandparent […]
We’ve written a good deal about how important it is to rebrand your business every now and then to help it grow. We’ve also discussed how critical it is to take a moment to look at your brand strategy and decide it if it’s appropriate […]
Two sales testimonials that brag about the exact same results: “I got rid of this ugly fat and I can stand to look at myself again!” “I’m 15 pounds lighter, I love how I look, and I receive so many compliments!” Which one would entice […]
Have you noticed an old-school pitchman making his way back to the airwaves lately? We’re talking a lookalike Colonel Sanders of KFC fame, who returned to hustling his finger lickin’ good chicken in 2015*. Why bring the Colonel back? Nostalgia marketing. Yes, in the digital […]