So, what really is the difference between warm and cold calling? Is making a sales call via phone dead? No. But there’s a vast difference between making a call to a complete stranger (cold calling) and making a call to someone who knows and probably […]
Now that you’ve landed clients, it’s time to keep them for a long, long, long time and put the strategies of customer retention to work. After all, you worked hard to acquire them. What’s more, it’s far easier to keep them than to lose them […]
In our last post we told you what the coming Google page ranking update actually is. [Link to last post] Now we’re going to talk more specifically about what Google expects within your website to ensure it ranks well in search results as the update rolls […]
A sales plan is a map of your goals, tactics and obstacles. It also helps you further define your target audience. It pretty much “ignores” any marketing aspects and instead focuses solely on sales and, specifically, how you intend to make those sales happen.
Without marketing, you have no startup. It doesn’t matter how in-demand your products or services are, or how much money you have backing you. How one of your partners has built a one or more business from scratch: if you don’t market your company, customers […]