Without marketing, you have no startup. It doesn’t matter how in-demand your products or services are, or how much money you have backing you. How one of your partners has built a one or more business from scratch: if you don’t market your company, customers […]
You’ve recently launched your startup and are ready for startup marketing. You’re rightly proud. You’re also definitely not alone: 2020 saw many people start businesses, about 4.41 million business applications were filed last year. This is an increase over 2019, when a bit more than […]
Bigger is better, right? Far from it! It’s like comparing a nationwide restaurant chain to your favorite hometown spot. You may love the pancakes from IHOP, but how do they compare to those from your local diner hangout? What’s more, your favorite waitress there […]
Is working remotely the new “corner office?” Many people say yes: the chance to work away form an employer’s office (most often at home) offers workers the chance to work where/when they want (so long as they get their work done and are available when […]
Sharp readers of our blog may say to themselves, “Self, I think Ingenex is repeating itself: they just posted a boffo blog post in June on this very same topic!” And you’d be somewhat correct: that post suggested attending trade shows for tech startups. This […]