Content Marketing | Design | Digital Marketing | Marketing Trends | Social Media Marketing | Startups | Strategy

5 Startup Marketing Mistakes To Avoid

Without marketing, you have no startup. It doesn’t matter how in-demand your products or services are, or how much money you have backing you. How one of your partners has built a one or more business from scratch: if you don’t market your company, customers […]

startup marketing
advertising | Content Marketing | Digital Marketing | Higher-Ed Marketing | Inbound Marketing | Marketing Trends | Mobile | News | Social Media Marketing | Startups | Strategy

4 Strategies to Kick-Start Your Startup

You’ve recently launched your startup and are ready for startup marketing.  You’re rightly proud. You’re also definitely not alone: 2020 saw many people start businesses, about 4.41 million business applications were filed last year. This is an increase over 2019, when a bit more than […]

advertising | Content Marketing | Digital Marketing | Social Media Marketing | Strategy

Show ’em, Don’t Tell ’em: Why Video is Such a Great Marketing Tool

Blogging is great for digital marketing. So is using social media to broadcast your blogs, run ads, and otherwise showcase your company’s services and products. Podcasting helps prospects learn…so that they’ll learn so much from you that they’ll eventually buy from you because you’ve taught […]

2021 Digital Marketing Trends
Digital Marketing | Digital Trends 2021 | Inbound Marketing | Marketing Trends | News | Social Media Marketing

2021 Digital Marketing Trends, Part 2

The pandemic has had more than a little effect on digital marketing: PPC fell considerably, Google My Business became a local business’ new BFF, e-commerce grew due to consumer’s wariness of going shopping in person, and social media advertising costs increased but advertisers reached a larger audience.