One day, you check your social media metrics and notice that not only are you gaining a ton of followers, but they’re liking your posts left and right! Wow, you’re really popular!! Great, right? Sure, but how much are your followers engaging with you? That’s […]
Bigger is better, right? Far from it! It’s like comparing a nationwide restaurant chain to your favorite hometown spot. You may love the pancakes from IHOP, but how do they compare to those from your local diner hangout? What’s more, your favorite waitress there […]
Think of your favorite accounts when it comes to social media. They probably include various celebrities, influencers, and of course, your favorite brands from which you regularly purchase. They are, as you know, B2C companies. But name one or two B2B social channels you follow. […]
How’s your blog doing? Are you posting at least once a month? (Once a week is better and four times a week (!) is best for SEO purposes.) Are you providing your prospects with quality posts, filled with the answers to their questions and concerns? […]
Inbound marketing is all about providing engaging information that answers the concerns and questions of your prospects. Answer those questions and you’ll lessen their concerns, and they’ll come to trust your expertise over time. And, when ready to buy, they will buy from you rather […]