Do you “pin”? Chances are you do. Pinterest has become one of the most popular of social media channels. You may think of it as a fashion, wedding planning, and home-décor social channel where (mostly) women “pin” photos of the clothing and home decorating styles […]
It used to be – back in the social media marketing dark ages of 2-3 years ago – that you could just post a tweet, Instagram, Facebook update, etc. and get some good engagement. Those days are GONE! Now, the social platforms pretty much require […]
Let’s talk dark social. Cue the scary music? Hardly! Thinking edgy and cool? Maybe. Dark social is actually just another social media strategy. Coined by a senior editor at The Atlantic, the term refers to “’the social sharing of content that occurs outside what can […]
Instagram now has four hundred million – 400 million! – accounts, and many of those individuals and businesses now use Instagram Stories to let their followers know what’s going on in their lives/businesses. In March, Instagram started offering businesses full-screen, vertical ads in Stories, offering […]
You’ve seen them for years on social media – particularly Instagram – but it’s only rather recently that they now have a name: influencer. Why should you care? Because partnering with one or more social media influencers means your product/service can be instantly exposed to […]