Instagram now has four hundred million – 400 million! – accounts, and many of those individuals and businesses now use Instagram Stories to let their followers know what’s going on in their lives/businesses. In March, Instagram started offering businesses full-screen, vertical ads in Stories, offering […]
You’ve seen them for years on social media – particularly Instagram – but it’s only rather recently that they now have a name: influencer. Why should you care? Because partnering with one or more social media influencers means your product/service can be instantly exposed to […]
Chances are great that you – or a friend or family member under the age of 29 – is using Instagram. You may think, given the social platform’s user base skews younger and the that potential franchisees of your franchise opportunity are older (age 45-54), […]
One day, you check your social media metrics and notice that not only are you gaining a ton of followers, but they’re liking your posts left and right! Wow, you’re really popular!! Great, right? Sure, but how much are your followers engaging with you? That’s […]
Bigger is better, right? Far from it! It’s like comparing a nationwide restaurant chain to your favorite hometown spot. You may love the pancakes from IHOP, but how do they compare to those from your local diner hangout? What’s more, your favorite waitress there […]