Ah, social media. It provides so many ways to connect with your current/potential customers. Unfortunately, it also provides lots of ways for those current/potential customers to diss you. Big time. In front of thousands! When it comes to your social media marketing management, what do […]
Facebook owns Instagram. Naturally, one might think that Facebook Stories are just the same as Instagram Stories. They aren’t! When it comes to Facebook Story marketing, you’re going to need to do things a bit differently than you would on Instagram Stories. We’ll discuss the […]
Do you “pin”? Chances are you do. Pinterest has become one of the most popular of social media channels. You may think of it as a fashion, wedding planning, and home-décor social channel where (mostly) women “pin” photos of the clothing and home decorating styles […]
It used to be – back in the social media marketing dark ages of 2-3 years ago – that you could just post a tweet, Instagram, Facebook update, etc. and get some good engagement. Those days are GONE! Now, the social platforms pretty much require […]
Let’s talk dark social. Cue the scary music? Hardly! Thinking edgy and cool? Maybe. Dark social is actually just another social media strategy. Coined by a senior editor at The Atlantic, the term refers to “’the social sharing of content that occurs outside what can […]