Who are your favorite people when it comes to social media? You also probably follow certain brands from which you regularly purchase products or services. They are, as you know, B2C companies. But name us one or two B2B social channels you follow. Wait! What’s […]
How’s your blog doing? Are you posting at least once a month? (Once a week is better and four times a week (!) is best for SEO purposes.) Are you providing your prospects with quality posts, filled with the answers to their questions and concerns? […]
Inbound marketing is all about providing engaging information that answers the concerns and questions of your prospects. Answer those questions and you’ll lessen their concerns, and they’ll come to trust your expertise over time. And, when ready to buy, they will buy from you rather […]
If you’re trying to stay at the top of social media trends here in fall 2017, you’re not alone; it does feel ever-changing and overwhelming! …Even to us, sometimes. But it needn’t feel that nor be that way. Instead, we believe in keeping things real […]
This won’t be news to you: college enrollment has declined since 2012. The decline has continued into this year, with 300,000 fewer undergrad students enrolling in college this spring 2017 (compared to spring 2016). The total enrollment decline since 2012 is “just” 2 percent, yet the colleges […]