Bigger is better, right? Far from it! It’s like comparing a nationwide restaurant chain to your favorite hometown spot. You may love the pancakes from IHOP, but how do they compare to those from your local diner hangout? What’s more, your favorite waitress there […]
Who are your favorite people when it comes to social media? You also probably follow certain brands from which you regularly purchase products or services. They are, as you know, B2C companies. But name us one or two B2B social channels you follow. Wait! What’s […]
How’s your blog doing? Are you posting at least once a month? (Once a week is better and four times a week (!) is best for SEO purposes.) Are you providing your prospects with quality posts, filled with the answers to their questions and concerns? […]
Inbound marketing is all about providing engaging information that answers the concerns and questions of your prospects. Answer those questions and you’ll lessen their concerns, and they’ll come to trust your expertise over time. And, when ready to buy, they will buy from you rather […]
If you’re trying to stay at the top of social media trends here in fall 2017, you’re not alone; it does feel ever-changing and overwhelming! …Even to us, sometimes. But it needn’t feel that nor be that way. Instead, we believe in keeping things real […]