Guess what?! Google is NOT the only search engine! “What!?” you cry. “There are others? Why don’t I ever see them?” Why, indeed. It does seem that Google is the only search engine available. Our whole online culture seemingly focuses on Google: “Google it.” “What […]
Many people swear they know – absolutely know – the truth about keywords: they don’t matter. As for keyword density, you need to use a keyword 23 times. You don’t need to perform keyword research: your hunch will do. And on and on and on. […]
Do the visibly impaired shop online? Do they go to their favorite browser looking for information on a purchase or to find the solution to a problem they have? You bet they do! In fact, individuals with disabilities (not just those with visual impairment) as […]
When you write a blog post, chances are you include outbound links to sites that are not your own (used most often to substantiate a statement or fact in your content). This is a good tactic, too. Why? It helps you build backlinks (also known […]
“Hey, Alexa. Preheat the oven.” “Hey, Google, put plain yogurt on my shopping list.” That’s you, isn’t it? Telling Siri or one of your Google Home voice assistants to help you around the house in some way, just as if they were some sort of […]