So, what really is the difference between warm and cold calling? Is making a sales call via phone dead? No. But there’s a vast difference between making a call to a complete stranger (cold calling) and making a call to someone who knows and probably […]
A sales plan is a map of your goals, tactics and obstacles. It also helps you further define your target audience. It pretty much “ignores” any marketing aspects and instead focuses solely on sales and, specifically, how you intend to make those sales happen.
Coronavirus has led to a major shift in the way advertisers advertise to the public. How can you strategize your advertisements to be the most impactful without being repetitive?
“Can’t we all just get along?” via GIPHY We’ve all been there. Spinning our wheels because marketing and sales ‘work together’ – separately. This almost always means fewer results for both! We also know it makes no sense. After all, without marketing, there are no […]
So you’ve been courting a prospect for a while: you’ve sent a lead several emails over the past few weeks or months and you’ve heard nothing from him. No more downloads. No calls. No-emails back. So you figure it’s time to take them off your list […]