You work SO hard to land a client…and then she leaves you and you then have to work SO hard to land a her replacement. But what if you could prevent clients/customers from leaving you? What if you didn’t have to spend the time and […]
Category: Sales
The Difference Between Warm and Cold Calling (and Why They Matter)
So, what really is the difference between warm and cold calling? Is making a sales call via phone dead? No. But there’s a vast difference between making a call to a complete stranger (cold calling) and making a call to someone who knows and probably […]
Steps in Creating a Sales Plan
A sales plan is a map of your goals, tactics and obstacles. It also helps you further define your target audience. It pretty much “ignores” any marketing aspects and instead focuses solely on sales and, specifically, how you intend to make those sales happen.
“In These Uncertain Times…” Marketing Has Run Its Course
Coronavirus has led to a major shift in the way advertisers advertise to the public. How can you strategize your advertisements to be the most impactful without being repetitive?
Smarketing: The Future of Sales and Marketing Alignment
“Can’t we all just get along?” via GIPHY We’ve all been there. Spinning our wheels because marketing and sales ‘work together’ – separately. This almost always means fewer results for both! We also know it makes no sense. After all, without marketing, there are no […]