If you have to ask, you already know the answer. Yes, you do need a paid ad strategist. Paid advertising may seem easy to run for your business, but in reality there is a lot going on behind the curtain. So, why do you need […]
Category: Paid Media
Digital Ad Pollution: What is it?
We see it in our oceans, our beaches, and our cities. Pollution is everywhere, including our Internet. Well, digital ad pollution, that is. What is Digital Ad Pollution? If you’ve ever been watching YouTube only to be interrupted by a truly awful, ugly ad, that’s […]
Paid Search vs. Paid Social
Google Ads and other paid search options have been around for quite some time (Since 2000 for Google Ads, then called AdWords). Paid social – ads on Facebook, Instagram, Twitter, LinkedIn, etc. – haven’t been with us for nearly as long. Facebook, for instance, began […]
3 Building Blocks for Effective LinkedIn Campaigns
There’s a big difference between an ordinary LinkedIn ad and an engaging and effective LinkedIn ad. If your LinkedIn ads are not performing well (or as well as you’d like), use this checklist to make sure you’re implementing best practices and setting your ads up […]
Building A Successful LinkedIn Ads Campaign
LinkedIn is a great resource for professionals to network with others in their industry. It’s also an excellent way to showcase your business to a specific, targeted audience. It’s for this reason that LinkedIn Ads are an excellent choice when considering your digital marketing strategy. […]