Google Ads and other paid search options have been around for quite some time (Since 2000 for Google Ads, then called AdWords). Paid social – ads on Facebook, Instagram, Twitter, LinkedIn, etc. – haven’t been with us for nearly as long. Facebook, for instance, began […]
There’s a big difference between an ordinary LinkedIn ad and an engaging and effective LinkedIn ad. If your LinkedIn ads are not performing well (or as well as you’d like), use this checklist to make sure you’re implementing best practices and setting your ads up […]
LinkedIn is a great resource for professionals to network with others in their industry. It’s also an excellent way to showcase your business to a specific, targeted audience. It’s for this reason that LinkedIn Ads are an excellent choice when considering your digital marketing strategy. […]
In pay-per-click (PPC) advertising, businesses and individuals simply pay search engines based on the number of clicks their ad receives. Every time your link from your ad is clicked, you are charged the amount bidded. There is an auction for advertisement to determine this bid. […]
Dark posts are posts that appear in a user’s newsfeed without actually appearing on your page. Dark posts exist on mostly on Facebook but are now appearing on LinkedIn. Earlier this week we talked about A/B Testing, and now I’m gonna tell you why that’s […]