You started using lead generation strategies such as content creation, keyword optimization, and so on and traffic just exploded. New leads. Great prospects. Many sales. Happy dancing all around. You’ve continued these digital marketing and SEO strategies for awhile now, but you’ve noticed something: flat […]
Google recently announced their plans to advance the shutdown process of their social platform Google+. Citing low user adoption and a major data breach revealed in October, Google will close down their attempt at a Facebook replicate in April 2019 instead of August as they […]
Oh, that first customer: so hard to actually land! Earning your first sale today entails lead nurturing, a.k.a. providing content your prospects look for to solve their problems and reach goals. (In which you place keywords that your target uses in your content so that […]
Who do you buy from? Often, you lean towards the companies your friends have bought from. You probably don’t even really vet those companies: the word of mouth from your trusted friends is enough. A referral traditionally means these companies are honest and have your […]
Bigger is better, right? Far from it! It’s like comparing a nationwide restaurant chain to your favorite hometown spot. You may love the pancakes from IHOP, but how do they compare to those from your local diner hangout? What’s more, your favorite waitress there […]