Oh, that first customer: so hard to actually land! Earning your first sale today entails lead nurturing, a.k.a. providing content your prospects look for to solve their problems and reach goals. (In which you place keywords that your target uses in your content so that […]
Who do you buy from? Often, you lean towards the companies your friends have bought from. You probably don’t even really vet those companies: the word of mouth from your trusted friends is enough. A referral traditionally means these companies are honest and have your […]
Bigger is better, right? Far from it! It’s like comparing a nationwide restaurant chain to your favorite hometown spot. You may love the pancakes from IHOP, but how do they compare to those from your local diner hangout? What’s more, your favorite waitress there […]
So you wrote a terrific blog post, offered your potential lead a free ebook about a problem or goal they have, and now all they have to do is give you their email address. And they do! Now what? What do you do with them now […]
You spend a considerable amount of time and money on marketing to attract people to your website. You can have millions of highly targeted, wonderful prospects come to your site each day, but their visits mean nothing if they can’t give you their contact information. They may […]