You know the old truism: it’s easier to keep a customer than it is to close a new one. It’s really more than truism because it’s true. We’d like to add to that truth: it’s far more expensive to acquire a new customer than it […]
Category: News
GDPR and its Impact on Digital Marketing
May 25 has come and gone and if you haven’t heard of the European Union’s General Data Protection Regulation (GDPR) that went into effect that day, you must have been on vacation. (And definitely not on vacation in the EU or the US because news […]
GDPR: Are You in Compliance?
Where were you on May 26? That was the European Union’s (EU) General Data Protection Regulation’s (GDPR) “enforcement date.” Which means a company must be fully in compliance if it collects personal data on anyone who lives in the EU, “regardless of the company’s location.” The […]
How Social Media Enhances Inbound
Inbound marketing is all about providing engaging information that answers the concerns and questions of your prospects. Answer those questions and you’ll lessen their concerns, and they’ll come to trust your expertise over time. And, when ready to buy, they will buy from you rather […]
Recent Google Algorithm Updates (ICYMI)
Ah, Google: so open and transparent. Yet so secretive! When it comes to changes to its algorithm, the search engine can be mysterious and sneaky, tweaking that algorithm incrementally (sometimes) yet at other times making a huge announcement and hullabaloo regarding massive changes. (Remember Panda?) […]