If the pandemic has brought anything together, it’s business to business (B2B) buyers and marketers. In 2020, B2B marketers had to quickly adapt to new technologies to keep up with buyer preference toward digital channels. In fact, over one-third of B2B technology buyers say websites […]
You’ve probably heard of Clubhouse, a by-invitation-only social media app/channel that lets users set up or join audio-only chat rooms to talk about different things: business, wellness, art, sports, entrepreneurship, technology, etc. Clubhouse’s “Rooms” are divided into those who talk and listeners. Talkers can see […]
You’ve recently launched your startup and are ready for startup marketing. You’re rightly proud. You’re also definitely not alone: 2020 saw many people start businesses, about 4.41 million business applications were filed last year. This is an increase over 2019, when a bit more than […]
Social Media and First Amendment Rights – Twitter, Facebook/Instagram, and YouTube did something in January hardly anyone ever thought they would: Twitter banned former President Trump from its platform for life on January 8, two days after the insurrection at the U.S. Capitol building and […]
The pandemic has had more than a little effect on digital marketing: PPC fell considerably, Google My Business became a local business’ new BFF, e-commerce grew due to consumer’s wariness of going shopping in person, and social media advertising costs increased but advertisers reached a larger audience.