digital channels
Digital Marketing | Digital Marketing Agency | Digital Trends 2021 | Ecommerce | News

Even Post-Pandemic, Digital Channels Are Here to Stay: Are You Keeping Up?

If the pandemic has brought anything together, it’s business to business (B2B) buyers and marketers. In 2020, B2B marketers had to quickly adapt to new technologies to keep up with buyer preference toward digital channels. In fact, over one-third of B2B technology buyers say websites […]

startup marketing
advertising | Content Marketing | Digital Marketing | Higher-Ed Marketing | Inbound Marketing | Marketing Trends | Mobile | News | Social Media Marketing | Startups | Strategy

4 Strategies to Kick-Start Your Startup

You’ve recently launched your startup and are ready for startup marketing.  You’re rightly proud. You’re also definitely not alone: 2020 saw many people start businesses, about 4.41 million business applications were filed last year. This is an increase over 2019, when a bit more than […]

2021 Digital Marketing Trends
Digital Marketing | Digital Trends 2021 | Inbound Marketing | Marketing Trends | News | Social Media Marketing

2021 Digital Marketing Trends, Part 2

The pandemic has had more than a little effect on digital marketing: PPC fell considerably, Google My Business became a local business’ new BFF, e-commerce grew due to consumer’s wariness of going shopping in person, and social media advertising costs increased but advertisers reached a larger audience.