startup marketing
advertising | Content Marketing | Digital Marketing | Higher-Ed Marketing | Inbound Marketing | Marketing Trends | Mobile | News | Social Media Marketing | Startups | Strategy

4 Strategies to Kick-Start Your Startup

You’ve recently launched your startup and are ready for startup marketing.  You’re rightly proud. You’re also definitely not alone: 2020 saw many people start businesses, about 4.41 million business applications were filed last year. This is an increase over 2019, when a bit more than […]

Ecommerce Improvements
Customer Focus | Design | Digital Trends 2021 | Ecommerce | Marketing Trends | Web Development

Ecommerce Improvements to Look for in 2021 Ecommerce Platforms

2020 was THE year many – if not most – of us started shopping online more than ever. And this has resulted in the improvement of the ecommerce platforms available for retailers and other merchants eager to capture sales in 2021.

2021 Digital Marketing Trends
Digital Marketing | Digital Trends 2021 | Inbound Marketing | Marketing Trends | News | Social Media Marketing

2021 Digital Marketing Trends, Part 2

The pandemic has had more than a little effect on digital marketing: PPC fell considerably, Google My Business became a local business’ new BFF, e-commerce grew due to consumer’s wariness of going shopping in person, and social media advertising costs increased but advertisers reached a larger audience.

TikTok Influence on Young Voters
Digital Marketing | Digital Trends 2021 | Inbound Marketing | Marketing Trends | News | Social Media Marketing

Inbound Influence on Young People for the 2020 Election

Social media platforms have been flooded with political posts like never before. These posts have played a dramatic role in spreading information… and misinformation about the election. But how did these posts influence young people, specifically first time voters?