As mentioned above, the pandemic has seen many of us start mindfully choosing what we focus on. The trend now and in the foreseeable future also will be mindfully choosing the channels on which we market services or products.
Category: Marketing Automation
Hyperautomation Meets Marketing Automation: Part 1
Have ever you heard of hyperautomation? No? Let’s change that. Just as most people had never heard about “machine learning” or “inbound marketing” a few years ago (or heck, even “internet” a couple of decades ago) and now the terms are everywhere, so too will hyperautomation […]
Marketing Automation to the Rescue
Marketing “administrative” work eats up your day. Sending welcome emails to new leads. Replying to prospects’ questions. Planning an outline of a marketing proposal. Thinking of blog post topics and researching potential keywords. It never ends. While it may be difficult to parse out how […]
Monthly Software Review: Hey Alexa, Marketing Stack
Is it wrong to love marketing software? Not when it’s Alexa. This software tool allows you to find the websites your prospects visit, keywords your target audience members use when searching for the products and services you provide, keywords that are easiest to rank for, […]
The Top 5 Best Marketing Tools You Should Be Using
We’ve said it before (and again and again): inbound marketing is by FAR the best type of digital marketing any business can use to find the best prospects/leads and turn them into happy customers! And the old saying about using the right tools for the […]