So you wrote a terrific blog post, offered your potential lead a free ebook about a problem or goal they have, and now all they have to do is give you their email address. And they do! Now what? What do you do with them now […]
Category: Lead Generation
The Key to Lead Generation: Landing Pages
You spend a considerable amount of time and money on marketing to attract people to your website. You can have millions of highly targeted, wonderful prospects come to your site each day, but their visits mean nothing if they can’t give you their contact information. They may […]
The Top 5 Best Marketing Tools You Should Be Using
We’ve said it before (and again and again): inbound marketing is by FAR the best type of digital marketing any business can use to find the best prospects/leads and turn them into happy customers! And the old saying about using the right tools for the […]
What’s Your Open Rate?
Right before you hit “send” on your email marketing campaign do you do give a small prayer, take a deep breath, cross your fingers (and toes) and otherwise just hope, hope, hope, hope that this campaign has at least an industry-standard open rate? We feel […]
GDPR and its Impact on Digital Marketing
May 25 has come and gone and if you haven’t heard of the European Union’s General Data Protection Regulation (GDPR) that went into effect that day, you must have been on vacation. (And definitely not on vacation in the EU or the US because news […]