We’ve said it before (and again and again): inbound marketing is by FAR the best type of digital marketing any business can use to find the best prospects/leads and turn them into happy customers! And the old saying about using the right tools for the […]
Right before you hit “send” on your email marketing campaign do you do give a small prayer, take a deep breath, cross your fingers (and toes) and otherwise just hope, hope, hope, hope that this campaign has at least an industry-standard open rate? We feel […]
May 25 has come and gone and if you haven’t heard of the European Union’s General Data Protection Regulation (GDPR) that went into effect that day, you must have been on vacation. (And definitely not on vacation in the EU or the US because news […]
Blogging is dead. You may have heard that – or something like it – because a) people tend to skim website pages to get the gist of the content,, b) video is king (most marketers believe marketing with video has the “best ROI”), and c) […]
It’s the bane of any sales professional’s existence: to see their marketing team generating tons of leads…. But most of which are not likely to even buy. So annoying. What if, instead of a greater number of leads, your marketers were able to generate not […]