May 25 has come and gone and if you haven’t heard of the European Union’s General Data Protection Regulation (GDPR) that went into effect that day, you must have been on vacation. (And definitely not on vacation in the EU or the US because news […]
Category: Lead Generation
Blogging in 2018
Blogging is dead. You may have heard that – or something like it – because a) people tend to skim website pages to get the gist of the content,, b) video is king (most marketers believe marketing with video has the “best ROI”), and c) […]
Generate More Qualified Leads with Inbound Marketing
It’s the bane of any sales professional’s existence: to see their marketing team generating tons of leads…. But most of which are not likely to even buy. So annoying. What if, instead of a greater number of leads, your marketers were able to generate not […]
Inbound Marketing vs. Business Travel for Lead Generation
Imagine a world where highly targeted prospects come to you, rather than you to them. How would this change your lead generation efforts? One thing that would change: no more schlepping hither and thither on the freeway to fruitless sales calls. No more long flights […]
5 Tools Everyone in the Lead Generation Industry Should Be Using
You don’t get sales without leads and as much as marketing professionals might wish for it on a Sunday night, MQLs don’t magically appear in your in-boxes at 8 a.m. Monday morning. Nope: these leads need to be worked for; coaxed and nourished. HubSpot’s software […]