You work SO hard to land a client…and then she leaves you and you then have to work SO hard to land a her replacement. But what if you could prevent clients/customers from leaving you? What if you didn’t have to spend the time and […]
Category: Lead Generation
The Difference Between Warm and Cold Calling (and Why They Matter)
So, what really is the difference between warm and cold calling? Is making a sales call via phone dead? No. But there’s a vast difference between making a call to a complete stranger (cold calling) and making a call to someone who knows and probably […]
How to Write an Effective Landing Page
If you take anything from this blog post on how to write a landing page, take this: its sole purpose is to convert visitors into leads. That’s it. Plain and simple. In fact, the best landing pages are pretty plain and simple. Not too fancy […]
Lead Generation: Copywriting Quick Tips
Got leads? Of course you do! But you want more. And you want them to be highly targeted! And the best way to pursue qualified lead generation? With content. Lots and lots of content! HIGHLY effective! How to Write Compelling Copy Use these tips […]
Purchased Email Lists: Worth the Risk?
Do you? Can you? Should you? When it comes to purchased email lists (for marketing) the divide is oh-so-REAL. Some folks are against it vehemently: it could effectively ruin your email marketing efforts. Others, however, are sorely tempted by the amount of exposure you could […]