You spend a considerable amount of time and money on marketing to attract people to your website. You can have millions of highly targeted, wonderful prospects come to your site each day, but their visits mean nothing if they can’t give you their contact information. They may […]
We’ve said it before (and again and again): inbound marketing is by FAR the best type of digital marketing any business can use to find the best prospects/leads and turn them into happy customers! And the old saying about using the right tools for the […]
Right before you hit “send” on your email marketing campaign do you do give a small prayer, take a deep breath, cross your fingers (and toes) and otherwise just hope, hope, hope, hope that this campaign has at least an industry-standard open rate? We feel […]
May 25 has come and gone and if you haven’t heard of the European Union’s General Data Protection Regulation (GDPR) that went into effect that day, you must have been on vacation. (And definitely not on vacation in the EU or the US because news […]
Blogging is dead. You may have heard that – or something like it – because a) people tend to skim website pages to get the gist of the content,, b) video is king (most marketers believe marketing with video has the “best ROI”), and c) […]