So, what really is the difference between warm and cold calling? Is making a sales call via phone dead? No. But there’s a vast difference between making a call to a complete stranger (cold calling) and making a call to someone who knows and probably […]
If you take anything from this blog post on how to write a landing page, take this: its sole purpose is to convert visitors into leads. That’s it. Plain and simple. In fact, the best landing pages are pretty plain and simple. Not too fancy […]
Got leads? Of course you do! But you want more. And you want them to be highly targeted! And the best way to pursue qualified lead generation? With content. Lots and lots of content! HIGHLY effective! How to Write Compelling Copy Use these tips […]
Do you? Can you? Should you? When it comes to purchased email lists (for marketing) the divide is oh-so-REAL. Some folks are against it vehemently: it could effectively ruin your email marketing efforts. Others, however, are sorely tempted by the amount of exposure you could […]
You started using lead generation strategies such as content creation, keyword optimization, and so on and traffic just exploded. New leads. Great prospects. Many sales. Happy dancing all around. You’ve continued these digital marketing and SEO strategies for awhile now, but you’ve noticed something: flat […]