You started using lead generation strategies such as content creation, keyword optimization, and so on and traffic just exploded. New leads. Great prospects. Many sales. Happy dancing all around. You’ve continued these digital marketing and SEO strategies for awhile now, but you’ve noticed something: flat […]
Oh, that first customer: so hard to actually land! Earning your first sale today entails lead nurturing, a.k.a. providing content your prospects look for to solve their problems and reach goals. (In which you place keywords that your target uses in your content so that […]
If you’re like most marketers, lead generation is your top challenge. We know because HubSpot’s State of Inbound Marketing Report for 2017 told us so. As challenging as it can be getting people to visit your channels, B2B marketers also must provide prospects with content […]
So you wrote a terrific blog post, offered your potential lead a free ebook about a problem or goal they have, and now all they have to do is give you their email address. And they do! Now what? What do you do with them now […]
You spend a considerable amount of time and money on marketing to attract people to your website. You can have millions of highly targeted, wonderful prospects come to your site each day, but their visits mean nothing if they can’t give you their contact information. They may […]