Is it wrong to love marketing software? Not when it’s Alexa. This software tool allows you to find the websites your prospects visit, keywords your target audience members use when searching for the products and services you provide, keywords that are easiest to rank for, […]
The three best ways to rank highly on a Google search are by using keywords, research, and your wallet. It’s hard to generate traffic when you first start putting your company or ideas out there with blogs. It’s especially hard when big businesses have an […]
You know the old truism: it’s easier to keep a customer than it is to close a new one. It’s really more than truism because it’s true. We’d like to add to that truth: it’s far more expensive to acquire a new customer than it […]
Are you using artificial intelligence (AI) to help you personalize your association marketing communications? If not, you soon will, as AI is one of the top trends in marketing associations this year – and beyond. Take a look below for more 2018 association marketing trends. […]
So you’ve Googled the phrase “how to write a persona” and up popped this blog post. Here’s the thing, we knew that you would find us because we wrote this post on a topic about which we knew you would be interested. And we sprinkled […]