If you sell your products B2B rather than B2C, you’re one business selling your products to another business. You’re not selling to a consumer, a person. But aren’t you? There’s always one or more people involved any B2B sale: a buyer, a CEO, a procurement […]
You started using lead generation strategies such as content creation, keyword optimization, and so on and traffic just exploded. New leads. Great prospects. Many sales. Happy dancing all around. You’ve continued these digital marketing and SEO strategies for awhile now, but you’ve noticed something: flat […]
Bigger is better, right? Far from it! It’s like comparing a nationwide restaurant chain to your favorite hometown spot. You may love the pancakes from IHOP, but how do they compare to those from your local diner hangout? What’s more, your favorite waitress there […]
So you wrote a terrific blog post, offered your potential lead a free ebook about a problem or goal they have, and now all they have to do is give you their email address. And they do! Now what? What do you do with them now […]
You spend a considerable amount of time and money on marketing to attract people to your website. You can have millions of highly targeted, wonderful prospects come to your site each day, but their visits mean nothing if they can’t give you their contact information. They may […]