You’ve no doubt heard that Google will be rolling out a new update to its page ranking systems this year. In fact, it should start in stages around mid-June. If you’re not quite clear what this might mean for your website’s Google search rankings, here’s […]
Do you even have a marketing plan?
Don’t be embarrassed if you don’t: about half of all companies don’t have a “clearly defined digital marketing strategy.”
But if you do? Since some number of plan-less companies no doubt are your competitors, creating a marketing plan can help you beat them!
You’ve recently launched your startup and are ready for startup marketing. You’re rightly proud. You’re also definitely not alone: 2020 saw many people start businesses, about 4.41 million business applications were filed last year. This is an increase over 2019, when a bit more than […]
Let’s say you offer retirement planning services. What’s one thing you can add right on your home page that will get a lot of attention from website visitors? How about a “when can I retire” calculator? If visitors fill it out they’ll not only have […]
The pandemic has had more than a little effect on digital marketing: PPC fell considerably, Google My Business became a local business’ new BFF, e-commerce grew due to consumer’s wariness of going shopping in person, and social media advertising costs increased but advertisers reached a larger audience.