The marketing world is continuously changing with channels expanding, audiences growing, and shifts in consumer behavior. Therefore, having the latest technology and tools can help your business grow, by discovering new insights and providing better customer support to your prospects. HubSpot recently released some major […]
Worried about how coronavirus will affect your business? Here’s how to help:
It’s Halloween! Are you spooked yet? via GIPHY We think you should be…if you’re thinking about performing one of the five scariest bad marketing practices we list below. So scary are these strategies that we recommend you get your hands ready to reach up and […]
When it comes to your marketing strategy, is it wise to create persona specific offers? Yes! As a reminder, personas are “fictional, generalized representations of your ideal customers.” You create and use them in order to dig deep into your target market’s needs, wants, and […]
Have you noticed an old-school pitchman making his way back to the airwaves lately? We’re talking a lookalike Colonel Sanders of KFC fame, who returned to hustling his finger lickin’ good chicken in 2015*. Why bring the Colonel back? Nostalgia marketing. Yes, in the digital […]