It’s Halloween! Are you spooked yet? via GIPHY We think you should be…if you’re thinking about performing one of the five scariest bad marketing practices we list below. So scary are these strategies that we recommend you get your hands ready to reach up and […]
When it comes to your marketing strategy, is it wise to create persona specific offers? Yes! As a reminder, personas are “fictional, generalized representations of your ideal customers.” You create and use them in order to dig deep into your target market’s needs, wants, and […]
Have you noticed an old-school pitchman making his way back to the airwaves lately? We’re talking a lookalike Colonel Sanders of KFC fame, who returned to hustling his finger lickin’ good chicken in 2015*. Why bring the Colonel back? Nostalgia marketing. Yes, in the digital […]
As a reader of articles on the internet, chances are you’ve installed ad blockers on your computer to keep those pesky ads from interrupting your reading. As a marketer, you know you “shouldn’t” do this. After all, AdBlock and its brethren are your nemesis, aren’t […]
If you sell your products B2B rather than B2C, you’re one business selling your products to another business. You’re not selling to a consumer, a person. But aren’t you? There’s always one or more people involved any B2B sale: a buyer, a CEO, a procurement […]