So you wrote a terrific blog post, offered your potential lead a free ebook about a problem or goal they have, and now all they have to do is give you their email address. And they do! Now what? What do you do with them now […]
Category: Inbound Marketing
The Key to Lead Generation: Landing Pages
You spend a considerable amount of time and money on marketing to attract people to your website. You can have millions of highly targeted, wonderful prospects come to your site each day, but their visits mean nothing if they can’t give you their contact information. They may […]
Monthly Software Review: Hey Alexa, Marketing Stack
Is it wrong to love marketing software? Not when it’s Alexa. This software tool allows you to find the websites your prospects visit, keywords your target audience members use when searching for the products and services you provide, keywords that are easiest to rank for, […]
5 Tips for Optimizing Blog Posts Using Keywords
The three best ways to rank highly on a Google search are by using keywords, research, and your wallet. It’s hard to generate traffic when you first start putting your company or ideas out there with blogs. It’s especially hard when big businesses have an […]
Retention Through Nurturing
You know the old truism: it’s easier to keep a customer than it is to close a new one. It’s really more than truism because it’s true. We’d like to add to that truth: it’s far more expensive to acquire a new customer than it […]