So you’ve Googled the phrase “how to write a persona” and up popped this blog post. Here’s the thing, we knew that you would find us because we wrote this post on a topic about which we knew you would be interested. And we sprinkled […]
Category: Inbound Marketing
GDPR and its Impact on Digital Marketing
May 25 has come and gone and if you haven’t heard of the European Union’s General Data Protection Regulation (GDPR) that went into effect that day, you must have been on vacation. (And definitely not on vacation in the EU or the US because news […]
3 EPIC Marketing Fails
It’s happened to all of us: we have this absolutely, positively, no doubt about it AWESOME marketing idea. Everyone loves it. It will put your company on the map. We’ll be the Nike or the Apple or the Hilton of our business vertical. Money will […]
Generate More Qualified Leads with Inbound Marketing
It’s the bane of any sales professional’s existence: to see their marketing team generating tons of leads…. But most of which are not likely to even buy. So annoying. What if, instead of a greater number of leads, your marketers were able to generate not […]
Inbound Marketing vs. Business Travel for Lead Generation
Imagine a world where highly targeted prospects come to you, rather than you to them. How would this change your lead generation efforts? One thing that would change: no more schlepping hither and thither on the freeway to fruitless sales calls. No more long flights […]