Inbound Marketing Strategy
Inbound Marketing | Lead Generation | Marketing Trends | Sales | Strategy

The Difference Between Warm and Cold Calling (and Why They Matter)

So, what really is the difference between warm and cold calling? Is making a sales call via phone dead? No. But there’s a vast difference between making a call to a complete stranger (cold calling) and making a call to someone who knows and probably […]

Steps in Creating a Marketing Plan
Content Marketing | Digital Marketing | Inbound Marketing | Social Media Marketing

Steps in Creating a Marketing Plan

Do you even have a marketing plan?
Don’t be embarrassed if you don’t: about half of all companies don’t have a “clearly defined digital marketing strategy.”
But if you do? Since some number of plan-less companies no doubt are your competitors, creating a marketing plan can help you beat them!

startup marketing
advertising | Content Marketing | Digital Marketing | Higher-Ed Marketing | Inbound Marketing | Marketing Trends | Mobile | News | Social Media Marketing | Startups | Strategy

4 Strategies to Kick-Start Your Startup

You’ve recently launched your startup and are ready for startup marketing.  You’re rightly proud. You’re also definitely not alone: 2020 saw many people start businesses, about 4.41 million business applications were filed last year. This is an increase over 2019, when a bit more than […]

advertising | Content Marketing | Digital Marketing | Inbound Marketing | Tools

Make ’em Play with It: Why Interactive Content Helps Create Fans

Let’s say you offer retirement planning services. What’s one thing you can add right on your home page that will get a lot of attention from website visitors? How about a “when can I retire” calculator? If visitors fill it out they’ll not only have […]