The pandemic has had more than a little effect on digital marketing: PPC fell considerably, Google My Business became a local business’ new BFF, e-commerce grew due to consumer’s wariness of going shopping in person, and social media advertising costs increased but advertisers reached a larger audience.
Social media platforms have been flooded with political posts like never before. These posts have played a dramatic role in spreading information… and misinformation about the election. But how did these posts influence young people, specifically first time voters?
The marketing world is continuously changing with channels expanding, audiences growing, and shifts in consumer behavior. Therefore, having the latest technology and tools can help your business grow, by discovering new insights and providing better customer support to your prospects. HubSpot recently released some major […]
Worried about how coronavirus will affect your business? Here’s how to help:
It’s Halloween! Are you spooked yet? via GIPHY We think you should be…if you’re thinking about performing one of the five scariest bad marketing practices we list below. So scary are these strategies that we recommend you get your hands ready to reach up and […]