When it comes to higher education recruiting, you no doubt know far too well how fierce the competition for students is, especially for undergraduate colleges and universities: last year’s 1 percent overall decrease is also after a 1.4 percent overall decrease for fall 2016, not […]
This won’t be news to you: college enrollment has declined since 2012. The decline has continued into this year, with 300,000 fewer undergrad students enrolling in college this spring 2017 (compared to spring 2016). The total enrollment decline since 2012 is “just” 2 percent, yet the colleges […]
When marketing your university or college to savvy younger Millennials and members of the up-and-coming Generation Z, one-size-fits-most doesn’t work anymore. Members of both cohorts want personalization, and if you send them cookie-cutter e-mails and marketing materials, you’ll lose them. That’s why you should create what […]
On May 5, 2015, 🍎.edu 📏 experienced its “mobile moment.” For the first time, the number of mobile education searches surpassed the number of desktop searches. At that moment, the student recruitment industry knew there were major changes to be made – if more students are looking […]