You’ve recently launched your startup and are ready for startup marketing. You’re rightly proud. You’re also definitely not alone: 2020 saw many people start businesses, about 4.41 million business applications were filed last year. This is an increase over 2019, when a bit more than […]
Category: Higher-Ed Marketing
5 Tools Everyone in Higher Education Should Be Using
When it comes to higher education recruiting, you no doubt know far too well how fierce the competition for students is, especially for undergraduate colleges and universities: last year’s 1 percent overall decrease is also after a 1.4 percent overall decrease for fall 2016, not […]
Make Your Private College Stand Out to Today’s High School Students
This won’t be news to you: college enrollment has declined since 2012. The decline has continued into this year, with 300,000 fewer undergrad students enrolling in college this spring 2017 (compared to spring 2016). The total enrollment decline since 2012 is “just” 2 percent, yet the colleges […]
Create Better Student Personas
When marketing your university or college to savvy younger Millennials and members of the up-and-coming Generation Z, one-size-fits-most doesn’t work anymore. Members of both cohorts want personalization, and if you send them cookie-cutter e-mails and marketing materials, you’ll lose them. That’s why you should create what […]
Student Recruitment: Three Mobile-Friendly Strategies
On May 5, 2015, 🍎.edu 📏 experienced its “mobile moment.” For the first time, the number of mobile education searches surpassed the number of desktop searches. At that moment, the student recruitment industry knew there were major changes to be made – if more students are looking […]