Let’s say your franchise development has resulted in your franchise opportunity seeing several new franchise owners in the same general region: overlapping franchisees, if you will. That’s great news, of course! Especially for you, the franchisor. It may not be so great for your franchisees. […]
Let’s say you’re looking for a day spa near you. You’ve heard of these two great nationwide franchises, each with a location that just opened near you. You know their names, you Google them, and head to their websites. Then, at one of the home […]
When it comes to marketing your franchise opportunity to potential franchisees, if you remember one thing only, remember this: your prospective buyers are researching a life-changing purchase. It’s one on which they could spend hundreds of thousands of dollars on – or more! It will […]
Kevin Costner in Field of Dreams got it wrong: if you build it, they won’t come…not unless—and until—you market it! If you own a business you’re planning to franchise, you can have the best product, the best processes/procedures, etc., the best franchise leaders and even […]
If you build it, they will come…But only if you market it! You want people to purchase your franchise opportunity but if they don’t know it exists? How will they know to buy? Aside from making sure your franchise’s systems are solid and can be […]