When it comes to marketing your franchise opportunity to potential franchisees, if you remember one thing only, remember this: your prospective buyers are researching a life-changing purchase. It’s one on which they could spend hundreds of thousands of dollars on – or more! It will […]
Kevin Costner in Field of Dreams got it wrong: if you build it, they won’t come…not unless—and until—you market it! If you own a business you’re planning to franchise, you can have the best product, the best processes/procedures, etc., the best franchise leaders and even […]
If you build it, they will come…But only if you market it! You want people to purchase your franchise opportunity but if they don’t know it exists? How will they know to buy? Aside from making sure your franchise’s systems are solid and can be […]
So you’re thinking of hiring a franchise broker to market your franchise opportunity to potential buyers. What do you think he’s going to do? He’s going to sell it. Hard. That’s what he’s going to do! And it won’t work. Here’s why inbound – specifically […]
Embrace the data! We can’t emphasize the wisdom in this enough: metrics will show you the way as you develop your franchise. You probably know that already – but which are the right metrics? For example, you’re probably looking at your leads and may even […]