It seems that everyone is ready to be out of quarantine – especially franchisors.
Category: Franchise Development Marketing
Franchise Marketing: Aligning Marketing and Sales
Chances are this sounds familiar: Your franchise sales team decides to email all members of a list provided to you by your franchise development marketing department. The list contains people who have downloaded a free report on what it takes to be a successful owner […]
Franchise Geotargeting Blogs: Locals Only
Do you have a nationwide franchise opportunity on offer? Naturally, your franchise marketing strategy is nationwide, right? Franchisees will open their businesses in towns and cities large and small throughout the country. In Atlanta and Des Moines, in Los Angeles, Detroit, and even Reading, PA. […]
Franchise Marketing: Lead Nurturing
When it comes to franchise development marketing, if you remember one thing – just one! – about the lead nurturing process, let it be this: Your prospects are making one of the most important decisions of their lives! Up there with whether or not to […]
Emerging Franchise Tools
You’re starting a franchise. Rather, you’ve started a successful business in one or two locations and you plan to sell it as a franchise opportunity. You’re currently working to get all the bugs out of your build-a-business system so that you can begin franchising locations. […]