If the pandemic has brought anything together, it’s business to business (B2B) buyers and marketers. In 2020, B2B marketers had to quickly adapt to new technologies to keep up with buyer preference toward digital channels. In fact, over one-third of B2B technology buyers say websites […]
You’ve probably heard of Clubhouse, a by-invitation-only social media app/channel that lets users set up or join audio-only chat rooms to talk about different things: business, wellness, art, sports, entrepreneurship, technology, etc. Clubhouse’s “Rooms” are divided into those who talk and listeners. Talkers can see […]
2020 was THE year many – if not most – of us started shopping online more than ever. And this has resulted in the improvement of the ecommerce platforms available for retailers and other merchants eager to capture sales in 2021.
The pandemic has had more than a little effect on digital marketing: PPC fell considerably, Google My Business became a local business’ new BFF, e-commerce grew due to consumer’s wariness of going shopping in person, and social media advertising costs increased but advertisers reached a larger audience.
Social media platforms have been flooded with political posts like never before. These posts have played a dramatic role in spreading information… and misinformation about the election. But how did these posts influence young people, specifically first time voters?