digital channels
Digital Marketing | Digital Marketing Agency | Digital Trends 2021 | Ecommerce | News

Even Post-Pandemic, Digital Channels Are Here to Stay: Are You Keeping Up?

If the pandemic has brought anything together, it’s business to business (B2B) buyers and marketers. In 2020, B2B marketers had to quickly adapt to new technologies to keep up with buyer preference toward digital channels. In fact, over one-third of B2B technology buyers say websites […]

Ecommerce Improvements
Customer Focus | Design | Digital Trends 2021 | Ecommerce | Marketing Trends | Web Development

Ecommerce Improvements to Look for in 2021 Ecommerce Platforms

2020 was THE year many – if not most – of us started shopping online more than ever. And this has resulted in the improvement of the ecommerce platforms available for retailers and other merchants eager to capture sales in 2021.

2021 Digital Marketing Trends
Digital Marketing | Digital Trends 2021 | Inbound Marketing | Marketing Trends | News | Social Media Marketing

2021 Digital Marketing Trends, Part 2

The pandemic has had more than a little effect on digital marketing: PPC fell considerably, Google My Business became a local business’ new BFF, e-commerce grew due to consumer’s wariness of going shopping in person, and social media advertising costs increased but advertisers reached a larger audience.

TikTok Influence on Young Voters
Digital Marketing | Digital Trends 2021 | Inbound Marketing | Marketing Trends | News | Social Media Marketing

Inbound Influence on Young People for the 2020 Election

Social media platforms have been flooded with political posts like never before. These posts have played a dramatic role in spreading information… and misinformation about the election. But how did these posts influence young people, specifically first time voters?