The pandemic has had more than a little effect on digital marketing: PPC fell considerably, Google My Business became a local business’ new BFF, e-commerce grew due to consumer’s wariness of going shopping in person, and social media advertising costs increased but advertisers reached a larger audience.
Social media platforms have been flooded with political posts like never before. These posts have played a dramatic role in spreading information… and misinformation about the election. But how did these posts influence young people, specifically first time voters?
As mentioned above, the pandemic has seen many of us start mindfully choosing what we focus on. The trend now and in the foreseeable future also will be mindfully choosing the channels on which we market services or products.