You work SO hard to land a client…and then she leaves you and you then have to work SO hard to land a her replacement. But what if you could prevent clients/customers from leaving you? What if you didn’t have to spend the time and […]
Category: Customer Focus
Customer Retention: Keeping the Clients You Worked So Hard to Win
Now that you’ve landed clients, it’s time to keep them for a long, long, long time and put the strategies of customer retention to work. After all, you worked hard to acquire them. What’s more, it’s far easier to keep them than to lose them […]
Ecommerce Improvements to Look for in 2021 Ecommerce Platforms
2020 was THE year many – if not most – of us started shopping online more than ever. And this has resulted in the improvement of the ecommerce platforms available for retailers and other merchants eager to capture sales in 2021.
Confirmshaming Forms: Worth the Risk?
Remember Don Rickles? He was a great stand-up comedian known throughout the world as the greatest “insult” comedians of all time. (An example – to film director Martin Scorcese: “Marty … somebody get a phone book so you can see me. Forty million jobs in […]
How to Land the First Customer
Oh, that first customer: so hard to actually land! Earning your first sale today entails lead nurturing, a.k.a. providing content your prospects look for to solve their problems and reach goals. (In which you place keywords that your target uses in your content so that […]