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Category: Customer Focus

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Customer Focus | Strategy

Confirmshaming Forms: Worth the Risk?

June 4, 2019May 1, 2019 - Leave a Comment on Confirmshaming Forms: Worth the Risk?

Remember Don Rickles? He was a great stand-up comedian known throughout the world as the greatest “insult” comedians of all time. (An example – to film director Martin Scorcese: “Marty … somebody get a phone book so you can see me. Forty million jobs in […]

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Customer Focus | Lead Generation | News | Strategy

How to Land the First Customer

December 18, 2018December 18, 2018 - Leave a Comment on How to Land the First Customer

Oh, that first customer: so hard to actually land! Earning your first sale today entails lead nurturing, a.k.a. providing content your prospects look for to solve their problems and reach goals. (In which you place keywords that your target uses in your content so that […]

Customer Focus | Digital Marketing | Strategy

Expiring Content & FOMO: the Fear of Missing Out

June 20, 2017June 20, 2017 - Leave a Comment on Expiring Content & FOMO: the Fear of Missing Out

The Fear of Missing Out – affectionately referred to as FOMO from this point on – has likely been around for as long as humans have walked the planet. Marketers have used it for as long as marketers have been marketing – just with other names: “keeping up with […]

Customer Focus | Inbound Marketing

5 Ways to Nurture Your Leads

June 13, 2017June 13, 2017 - Leave a Comment on 5 Ways to Nurture Your Leads

As great as inbound marketing is for attracting prospects to your website (and later converting them into customers), only a small percentage of these leads are ready to make a purchase when they first provide you with their contact information. This leaves about 90% of your inbound leads on the […]

Customer Focus

Client Onboarding: The Do’s and Dont’s

November 24, 2016February 8, 2017 - Leave a Comment on Client Onboarding: The Do’s and Dont’s

You and your team just let out a big sigh of relief – after working hard, you landed the toughest client. But the work is not over when the contracts are signed!  Here are a few simple (but important) things a company can do to […]

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