Now that you’ve landed clients, it’s time to keep them for a long, long, long time and put the strategies of customer retention to work. After all, you worked hard to acquire them. What’s more, it’s far easier to keep them than to lose them […]
Category: Customer Focus
Ecommerce Improvements to Look for in 2021 Ecommerce Platforms
2020 was THE year many – if not most – of us started shopping online more than ever. And this has resulted in the improvement of the ecommerce platforms available for retailers and other merchants eager to capture sales in 2021.
Confirmshaming Forms: Worth the Risk?
Remember Don Rickles? He was a great stand-up comedian known throughout the world as the greatest “insult” comedians of all time. (An example – to film director Martin Scorcese: “Marty … somebody get a phone book so you can see me. Forty million jobs in […]
How to Land the First Customer
Oh, that first customer: so hard to actually land! Earning your first sale today entails lead nurturing, a.k.a. providing content your prospects look for to solve their problems and reach goals. (In which you place keywords that your target uses in your content so that […]
Expiring Content & FOMO: the Fear of Missing Out
The Fear of Missing Out – affectionately referred to as FOMO from this point on – has likely been around for as long as humans have walked the planet. Marketers have used it for as long as marketers have been marketing – just with other names: “keeping up with […]