Steps in Creating a Marketing Plan
Content Marketing | Digital Marketing | Inbound Marketing | Social Media Marketing

Steps in Creating a Marketing Plan

Do you even have a marketing plan?
Don’t be embarrassed if you don’t: about half of all companies don’t have a “clearly defined digital marketing strategy.”
But if you do? Since some number of plan-less companies no doubt are your competitors, creating a marketing plan can help you beat them!

Content Marketing | Design | Digital Marketing | Marketing Trends | Social Media Marketing | Startups | Strategy

5 Startup Marketing Mistakes To Avoid

Without marketing, you have no startup. It doesn’t matter how in-demand your products or services are, or how much money you have backing you. How one of your partners has built a one or more business from scratch: if you don’t market your company, customers […]

startup marketing
advertising | Content Marketing | Digital Marketing | Higher-Ed Marketing | Inbound Marketing | Marketing Trends | Mobile | News | Social Media Marketing | Startups | Strategy

4 Strategies to Kick-Start Your Startup

You’ve recently launched your startup and are ready for startup marketing.  You’re rightly proud. You’re also definitely not alone: 2020 saw many people start businesses, about 4.41 million business applications were filed last year. This is an increase over 2019, when a bit more than […]

advertising | Content Marketing | Digital Marketing | Inbound Marketing | Tools

Make ’em Play with It: Why Interactive Content Helps Create Fans

Let’s say you offer retirement planning services. What’s one thing you can add right on your home page that will get a lot of attention from website visitors? How about a “when can I retire” calculator? If visitors fill it out they’ll not only have […]

advertising | Content Marketing | Digital Marketing | Social Media Marketing | Strategy

Show ’em, Don’t Tell ’em: Why Video is Such a Great Marketing Tool

Blogging is great for digital marketing. So is using social media to broadcast your blogs, run ads, and otherwise showcase your company’s services and products. Podcasting helps prospects learn…so that they’ll learn so much from you that they’ll eventually buy from you because you’ve taught […]