When you write a blog post, chances are you include outbound links to sites that are not your own (used most often to substantiate a statement or fact in your content).
This is a good tactic, too. Why? It helps you build backlinks (also known as “inbound links”).
Why do You Need Backlinks?
In regards to SEO building, backlinking helps improve your ranking. When it comes to deciding how high to rank a page, search engines just don’t look at the quality of your page’s content, they also take a look at how many links come to your site from other websites. (They also look at the quality of those other websites.) Basically, the more that other high-quality websites point to you, the higher your site’s own rankings.
“But,” we can hear you say, and understandably so, “according to your explanation, if I link to other websites, they receive the benefit, not my site. So how does creating outbound links help my own ranking?”
Excellent question! Here’s how: the internet is a social entity and people do like to return favors. The more you link to other sites, the greater the chance the owners of those sites will return the favor someday. (Plus, from a branding standpoint, linking to authority sites helps show your readers that your information comes from knowledgeable websites, and that you’re continuously staying abreast of the latest facts, happenings, and strategies in your industry.)
How to Build Backlinks
Some backlink building tactics include:
- Asking to write a guest post on high-ranking blogs. The blog undoubtedly will provide a link back to your site.
- Creating case studies about your top clients and asking them to link to them from their own website.
- Writing a news release with a link to your site and posting it on some of the top news release distribution sites. If your news involves another company, consider sending out a joint release.
- Creating a SlideShare presentation and uploading it on SlideShare.com. You’ll receive a backlink from SlideShare (which is owned by Linkedin).
- Including “Share This” buttons in your content so that people can share it on Facebook, Twitter, etc.
Building your Backlinking Strategy
If you’re thinking “Well, it appears acquiring backlinks from authority sites isn’t easy. Surely, there’s an easier and faster way to get them?”
The answer, unfortunately, is no. Building backlinks isn’t easy and it isn’t quick.