In our last post we told you what the coming Google page ranking update actually is. [Link to last post] Now we’re going to talk more specifically about what Google expects within your website to ensure it ranks well in search results as the update rolls […]
You’ve no doubt heard that Google will be rolling out a new update to its page ranking systems this year. In fact, it should start in stages around mid-June. If you’re not quite clear what this might mean for your website’s Google search rankings, here’s […]
A sales plan is a map of your goals, tactics and obstacles. It also helps you further define your target audience. It pretty much “ignores” any marketing aspects and instead focuses solely on sales and, specifically, how you intend to make those sales happen.
Do you even have a marketing plan?
Don’t be embarrassed if you don’t: about half of all companies don’t have a “clearly defined digital marketing strategy.”
But if you do? Since some number of plan-less companies no doubt are your competitors, creating a marketing plan can help you beat them!
If the pandemic has brought anything together, it’s business to business (B2B) buyers and marketers. In 2020, B2B marketers had to quickly adapt to new technologies to keep up with buyer preference toward digital channels. In fact, over one-third of B2B technology buyers say websites […]