If you sell your products B2B rather than B2C, you’re one business selling your products to another business. You’re not selling to a consumer, a person. But aren’t you? There’s always one or more people involved any B2B sale: a buyer, a CEO, a procurement […]
One day, you check your social media metrics and notice that not only are you gaining a ton of followers, but they’re liking your posts left and right! Wow, you’re really popular!! Great, right? Sure, but how much are your followers engaging with you? That’s […]
You started using lead generation strategies such as content creation, keyword optimization, and so on and traffic just exploded. New leads. Great prospects. Many sales. Happy dancing all around. You’ve continued these digital marketing and SEO strategies for awhile now, but you’ve noticed something: flat […]
Google recently announced their plans to advance the shutdown process of their social platform Google+. Citing low user adoption and a major data breach revealed in October, Google will close down their attempt at a Facebook replicate in April 2019 instead of August as they […]
Oh, that first customer: so hard to actually land! Earning your first sale today entails lead nurturing, a.k.a. providing content your prospects look for to solve their problems and reach goals. (In which you place keywords that your target uses in your content so that […]