Guess what?! Google is NOT the only search engine! “What!?” you cry. “There are others? Why don’t I ever see them?” Why, indeed. It does seem that Google is the only search engine available. Our whole online culture seemingly focuses on Google: “Google it.” “What […]
It’s Halloween! Are you spooked yet? via GIPHY We think you should be…if you’re thinking about performing one of the five scariest bad marketing practices we list below. So scary are these strategies that we recommend you get your hands ready to reach up and […]
If you take anything from this blog post on how to write a landing page, take this: its sole purpose is to convert visitors into leads. That’s it. Plain and simple. In fact, the best landing pages are pretty plain and simple. Not too fancy […]
UX and UI, despite having similar acronyms, are not the same. UX stands for user experience while UI stands for user interface. See how these two concepts compare and contrast: “What does UX mean?” We’re glad you asked, because UX (user experience) is an absolute […]
Many people swear they know – absolutely know – the truth about keywords: they don’t matter. As for keyword density, you need to use a keyword 23 times. You don’t need to perform keyword research: your hunch will do. And on and on and on. […]