Have you noticed an old-school pitchman making his way back to the airwaves lately? We’re talking a lookalike Colonel Sanders of KFC fame, who returned to hustling his finger lickin’ good chicken in 2015*. Why bring the Colonel back? Nostalgia marketing. Yes, in the digital […]
Chances are great that you – or a friend or family member under the age of 29 – is using Instagram. You may think, given the social platform’s user base skews younger and the that potential franchisees of your franchise opportunity are older (age 45-54), […]
As a reader of articles on the internet, chances are you’ve installed ad blockers on your computer to keep those pesky ads from interrupting your reading. As a marketer, you know you “shouldn’t” do this. After all, AdBlock and its brethren are your nemesis, aren’t […]
When it comes to franchise marketing, it’s imperative that all of your franchise marketing is personalized for franchisees’ local areas. As mentioned in previous posts, this includes website geotargeting, content marketing, and, of course, a franchise email marketing strategy. Why is personalizing emails one of the […]
The International Franchise Association IFA 2019 Convention kicks off in Las Vegas’ Mandalay Bay this Sunday, running from February 24-27. Without a doubt, this is the biggest event for business development and personal growth in franchising. With the many options for networking, presentations, and general […]