Do you? Can you? Should you? When it comes to purchased email lists (for marketing) the divide is oh-so-REAL. Some folks are against it vehemently: it could effectively ruin your email marketing efforts. Others, however, are sorely tempted by the amount of exposure you could […]
Do you “pin”? Chances are you do. Pinterest has become one of the most popular of social media channels. You may think of it as a fashion, wedding planning, and home-décor social channel where (mostly) women “pin” photos of the clothing and home decorating styles […]
Do you have a nationwide franchise opportunity on offer? Naturally, your franchise marketing strategy is nationwide, right? Franchisees will open their businesses in towns and cities large and small throughout the country. In Atlanta and Des Moines, in Los Angeles, Detroit, and even Reading, PA. […]
Prospects just wanna have fun. (Thank you, Cyndi Lauper.) Yes, it’s true. Gamification as a marketing strategy is really taking off in a big way. Let us explain. What is Marketing Gamification? Marketing gamification entails adding game mechanics into an app or website, integrating what […]
It used to be – back in the social media marketing dark ages of 2-3 years ago – that you could just post a tweet, Instagram, Facebook update, etc. and get some good engagement. Those days are GONE! Now, the social platforms pretty much require […]