Going viral is every social media marketer’s dream. It happens often for some, never for others, and just once for many. There are no guaranteed methods to make it happen, but there are some ways you can boost your chances to go viral. Take a […]
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Social Listening: Like What You Hear?
Social listening may sound like another name for eavesdropping at a party, but it’s a little more technical than that. It goes by many names: social media monitoring, buzz analysis, brand monitoring, social media measurement, social media intelligence, etc. While all those terms don’t mean […]
Digital Ad Pollution: What is it?
We see it in our oceans, our beaches, and our cities. Pollution is everywhere, including our Internet. Well, digital ad pollution, that is. What is Digital Ad Pollution? If you’ve ever been watching YouTube only to be interrupted by a truly awful, ugly ad, that’s […]
Email Marketing: Managed Inbox Optimization
Whether you have one email for all your needs or separate emails for work, play, etc., you probably receive marketing emails. We’ve all had them fill our inboxes to the brim after signing up for just one too many 10% off discounts at a new […]
Bing vs. Google
Guess what?! Google is NOT the only search engine! “What!?” you cry. “There are others? Why don’t I ever see them?” Why, indeed. It does seem that Google is the only search engine available. Our whole online culture seemingly focuses on Google: “Google it.” “What […]