“What’s past is prologue,” said Antonio in Shakespeare’s The Tempest. We see this quote accurately reflected not only in daily life, but also in marketing: past prospect and customer behavior often predicts future behavior. In fact, current prospects’ and customers’ behavior can also predict what […]
Chances are better than great that you’ve interacted with a chatbot today, possibly without even knowing it. If you typed in a question on a website, a bot probably answered you. If you posted an update on Twitter and immediately received many new followers, those new […]
If you sell your products B2B rather than B2C, you’re one business selling your products to another business. You’re not selling to a consumer, a person. But aren’t you? There’s always one or more people involved any B2B sale: a buyer, a CEO, a procurement […]
One day, you check your social media metrics and notice that not only are you gaining a ton of followers, but they’re liking your posts left and right! Wow, you’re really popular!! Great, right? Sure, but how much are your followers engaging with you? That’s […]
You started using lead generation strategies such as content creation, keyword optimization, and so on and traffic just exploded. New leads. Great prospects. Many sales. Happy dancing all around. You’ve continued these digital marketing and SEO strategies for awhile now, but you’ve noticed something: flat […]