The pandemic has had more than a little effect on digital marketing: PPC fell considerably, Google My Business became a local business’ new BFF, e-commerce grew due to consumer’s wariness of going shopping in person, and social media advertising costs increased but advertisers reached a larger audience.
Social media platforms have been flooded with political posts like never before. These posts have played a dramatic role in spreading information… and misinformation about the election. But how did these posts influence young people, specifically first time voters?
As mentioned above, the pandemic has seen many of us start mindfully choosing what we focus on. The trend now and in the foreseeable future also will be mindfully choosing the channels on which we market services or products.
Naturally, every brand or business wants everyone to be interested in purchasing their products or services. Although it would be great, however, that’s just not realistic when mapping out your target audience. You might ask yourself, how do I research my potential customers? This guide […]
The marketing world is continuously changing with channels expanding, audiences growing, and shifts in consumer behavior. Therefore, having the latest technology and tools can help your business grow, by discovering new insights and providing better customer support to your prospects. HubSpot recently released some major […]