Market Research can help ensure that your marketing plan will actually work on your target audience. It’s the process of gathering information about your prospects and current customers to make sure they actually want and/or need it. If you don’t perform market research, you may […]
You work SO hard to land a client…and then she leaves you and you then have to work SO hard to land a her replacement. But what if you could prevent clients/customers from leaving you? What if you didn’t have to spend the time and […]
We’re discussing HubSpot’s State of Inbound Marketing 2021 in our blog posts this month. Our last post talked about social listening and highly personalized email marketing [Link to post.] Content creation also is huge this year and this post will provide an overview of the […]
HubSpot’s State of Inbound Marketing 2021 dropped recently and after taking a look through it, we definitely can say this: The more things change, the more they stay the same What do we mean? Read on! Attracting people to your service/product offerings is still the […]
So, what really is the difference between warm and cold calling? Is making a sales call via phone dead? No. But there’s a vast difference between making a call to a complete stranger (cold calling) and making a call to someone who knows and probably […]