The technological landscape of the digital marketing industry is changing constantly. What worked so well one day is obsolete the next. In order to keep your inbound strategy on par, you need to stay up to date on the latest technology. What’s new in the […]
Keyword research! It’s not rocket science, but it sure can feel hard if you haven’t done it much. Yet, it’s a great skill to master: coming up with accurate keywords helps you out big time with SEO. Plus, there’s no excuse not to when it’s […]
Do the visibly impaired shop online? Do they go to their favorite browser looking for information on a purchase or to find the solution to a problem they have? You bet they do! In fact, individuals with disabilities (not just those with visual impairment) as […]
Chances are this sounds familiar: Your franchise sales team decides to email all members of a list provided to you by your franchise development marketing department. The list contains people who have downloaded a free report on what it takes to be a successful owner […]
Ah, social media. It provides so many ways to connect with your current/potential customers. Unfortunately, it also provides lots of ways for those current/potential customers to diss you. Big time. In front of thousands! When it comes to your social media marketing management, what do […]