Many people swear they know – absolutely know – the truth about keywords: they don’t matter. As for keyword density, you need to use a keyword 23 times. You don’t need to perform keyword research: your hunch will do. And on and on and on. […]
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TikTok Marketing: The Breakdown
Marketing in general, but social media in particular, is constantly changing on us. That’s why when a new social media app blows up, it’s worth your time to investigate it. The source of all the buzz this time around? TikTok. Let’s take a look. What […]
How to Get By Without a Graphic Designer
Not every company has an in-house graphic design pro on the payroll. Reasons why can vary, with the main one being that most businesses don’t have enough work to keep a full-time – or even part-time – worker busy enough to justify salary and benefits. […]
Social Media Marketing Strategy: LinkedIn
Quick: when you think of starting a social media marketing strategy, what’s the first channel you think of? Probably Facebook, right? Followed by Instagram or Twitter? What about LinkedIn? “Wait,” you say, “you’re right. LinkedIn is a social media channel. But it’s all about business […]
One Year of GDPR: Why Should U.S. Marketers Care?
Hard to believe it’s been 16 months since the General Data Protection Regulation (GDPR) took effect in the European Union. Prior to that, marketers all over the world – and that includes the U.S. – hustled (and practically stumbled upon themselves) to make sure their […]