Two sales testimonials that brag about the exact same results: “I got rid of this ugly fat and I can stand to look at myself again!” “I’m 15 pounds lighter, I love how I look, and I receive so many compliments!” Which one would entice […]
Blog
Attract Franchisees with Smart Marketing
Franchise opportunity you want to sell? Check. Build-your-business plan all ready for franchisees, with pretty much all the kinks worked out? Double check. Now, all you need are buyers. If you build a smart franchise marketing funnel, you will attract franchisees! How Savvy Franchise Digital […]
Nostalgia Marketing and Millennials
Have you noticed an old-school pitchman making his way back to the airwaves lately? We’re talking a lookalike Colonel Sanders of KFC fame, who returned to hustling his finger lickin’ good chicken in 2015*. Why bring the Colonel back? Nostalgia marketing. Yes, in the digital […]
Franchisee Instagrams: Building Your Best Following
Chances are great that you – or a friend or family member under the age of 29 – is using Instagram. You may think, given the social platform’s user base skews younger and the that potential franchisees of your franchise opportunity are older (age 45-54), […]
Ad Blockers: Digital Marketer’s Friend or Foe?
As a reader of articles on the internet, chances are you’ve installed ad blockers on your computer to keep those pesky ads from interrupting your reading. As a marketer, you know you “shouldn’t” do this. After all, AdBlock and its brethren are your nemesis, aren’t […]