When it comes to your marketing strategy, is it wise to create persona specific offers? Yes! As a reminder, personas are “fictional, generalized representations of your ideal customers.” You create and use them in order to dig deep into your target market’s needs, wants, and […]
Because podcasting took off around 2004, you’d be forgiven if you thought that something so ancient (15 years) in the digital age would be dead in this fast-paced technological landscape. Yet, podcasting marketing remains huge. In fact, this marketing strategy has pretty much gone mainstream, […]
Facebook owns Instagram. Naturally, one might think that Facebook Stories are just the same as Instagram Stories. They aren’t! When it comes to Facebook Story marketing, you’re going to need to do things a bit differently than you would on Instagram Stories. We’ll discuss the […]
Words are wonderful. Words provide your prospects with the information they want – the answers to their questions, concerns and goals. But when it comes to branding, words are much more powerful when paired with effective imagery. Content marketing imagery isn’t just photos, video, infographics, […]
Got leads? Of course you do! But you want more. And you want them to be highly targeted! And the best way to pursue qualified lead generation? With content. Lots and lots of content! HIGHLY effective! How to Write Compelling Copy Use these tips […]