Keyword research! It’s not rocket science, but it sure can feel hard if you haven’t done it much. Yet, it’s a great skill to master: coming up with accurate keywords helps you out big time with SEO. Plus, there’s no excuse not to when it’s […]
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How Accessibility and SEO Coexist
Do the visibly impaired shop online? Do they go to their favorite browser looking for information on a purchase or to find the solution to a problem they have? You bet they do! In fact, individuals with disabilities (not just those with visual impairment) as […]
Franchise Marketing: Aligning Marketing and Sales
Chances are this sounds familiar: Your franchise sales team decides to email all members of a list provided to you by your franchise development marketing department. The list contains people who have downloaded a free report on what it takes to be a successful owner […]
How to Respond to Negative Feedback: Social Media Marketing
Ah, social media. It provides so many ways to connect with your current/potential customers. Unfortunately, it also provides lots of ways for those current/potential customers to diss you. Big time. In front of thousands! When it comes to your social media marketing management, what do […]
Building Backlinks: What is It?
When you write a blog post, chances are you include outbound links to sites that are not your own (used most often to substantiate a statement or fact in your content). This is a good tactic, too. Why? It helps you build backlinks (also known […]