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startup marketing
advertising | Content Marketing | Digital Marketing | Higher-Ed Marketing | Inbound Marketing | Marketing Trends | Mobile | News | Social Media Marketing | Startups | Strategy

4 Strategies to Kick-Start Your Startup

You’ve recently launched your startup and are ready for startup marketing.  You’re rightly proud. You’re also definitely not alone: 2020 saw many people start businesses, about 4.41 million business applications were filed last year. This is an increase over 2019, when a bit more than […]

Ecommerce Improvements
Customer Focus | Design | Digital Trends 2021 | Ecommerce | Marketing Trends | Web Development

Ecommerce Improvements to Look for in 2021 Ecommerce Platforms

2020 was THE year many – if not most – of us started shopping online more than ever. And this has resulted in the improvement of the ecommerce platforms available for retailers and other merchants eager to capture sales in 2021.

advertising | Content Marketing | Digital Marketing | Inbound Marketing | Tools

Make ’em Play with It: Why Interactive Content Helps Create Fans

Let’s say you offer retirement planning services. What’s one thing you can add right on your home page that will get a lot of attention from website visitors? How about a “when can I retire” calculator? If visitors fill it out they’ll not only have […]

advertising | Content Marketing | Digital Marketing | Social Media Marketing | Strategy

Show ’em, Don’t Tell ’em: Why Video is Such a Great Marketing Tool

Blogging is great for digital marketing. So is using social media to broadcast your blogs, run ads, and otherwise showcase your company’s services and products. Podcasting helps prospects learn…so that they’ll learn so much from you that they’ll eventually buy from you because you’ve taught […]