Let’s say your franchise development has resulted in your franchise opportunity seeing several new franchise owners in the same general region: overlapping franchisees, if you will. That’s great news, of course! Especially for you, the franchisor. It may not be so great for your franchisees. […]
Let’s say you’re looking for a day spa near you. You’ve heard of these two great nationwide franchises, each with a location that just opened near you. You know their names, you Google them, and head to their websites. Then, at one of the home […]
“Hey, Alexa. Preheat the oven.” “Hey, Google, put plain yogurt on my shopping list.” That’s you, isn’t it? Telling Siri or one of your Google Home voice assistants to help you around the house in some way, just as if they were some sort of […]
“What’s past is prologue,” said Antonio in Shakespeare’s The Tempest. We see this quote accurately reflected not only in daily life, but also in marketing: past prospect and customer behavior often predicts future behavior. In fact, current prospects’ and customers’ behavior can also predict what […]
Chances are better than great that you’ve interacted with a chatbot today, possibly without even knowing it. If you typed in a question on a website, a bot probably answered you. If you posted an update on Twitter and immediately received many new followers, those new […]