Is your website mobile-friendly? You may think it is, but is it really? Have you actually looked at it on a tablet or smartphone? If you think having a site that shows up on a mobile phone is the definition of mobile responsiveness, it’s time […]
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Marketing Automation to the Rescue
Marketing “administrative” work eats up your day. Sending welcome emails to new leads. Replying to prospects’ questions. Planning an outline of a marketing proposal. Thinking of blog post topics and researching potential keywords. It never ends. While it may be difficult to parse out how […]
Behavior Flow: A Buyer’s Journey Secret Weapon
As a franchisor, you’ve made a point to make sure your franchise website is user friendly and attracts the right franchisee prospects. After all, you want them to begin their buyer’s journey with you the right way, so that they’ll eventually purchase your franchise opportunity. […]
A/B Testing Benefits
Your gut feeling says a landing page you’ve just created is the absolute bomb. It will undoubtedly compel anyone who happens to land upon it to fill it out ASAP with their contact information. Is your gut right? Prove it with A/B testing. What is […]
Multi-Level Marketing Pyramid Schemes
Let’s say you’re looking to make some extra money. Maybe even enough to stay at home with your children, or leave the job you thought would be so exciting when you graduated college, but as the years move on, you’ve discovered – as your grandparent […]