Marketing in general, but social media in particular, is constantly changing on us. That’s why when a new social media app blows up, it’s worth your time to investigate it. The source of all the buzz this time around? TikTok. Let’s take a look. What […]
Not every company has an in-house graphic design pro on the payroll. Reasons why can vary, with the main one being that most businesses don’t have enough work to keep a full-time – or even part-time – worker busy enough to justify salary and benefits. […]
Quick: when you think of starting a social media marketing strategy, what’s the first channel you think of? Probably Facebook, right? Followed by Instagram or Twitter? What about LinkedIn? “Wait,” you say, “you’re right. LinkedIn is a social media channel. But it’s all about business […]
Hard to believe it’s been 16 months since the General Data Protection Regulation (GDPR) took effect in the European Union. Prior to that, marketers all over the world – and that includes the U.S. – hustled (and practically stumbled upon themselves) to make sure their […]
The technological landscape of the digital marketing industry is changing constantly. What worked so well one day is obsolete the next. In order to keep your inbound strategy on par, you need to stay up to date on the latest technology. What’s new in the […]