Instagram now has four hundred million – 400 million! – accounts, and many of those individuals and businesses now use Instagram Stories to let their followers know what’s going on in their lives/businesses. In March, Instagram started offering businesses full-screen, vertical ads in Stories, offering […]
Is your website mobile-friendly? You may think it is, but is it really? Have you actually looked at it on a tablet or smartphone? If you think having a site that shows up on a mobile phone is the definition of mobile responsiveness, it’s time […]
Marketing “administrative” work eats up your day. Sending welcome emails to new leads. Replying to prospects’ questions. Planning an outline of a marketing proposal. Thinking of blog post topics and researching potential keywords. It never ends. While it may be difficult to parse out how […]
As a franchisor, you’ve made a point to make sure your franchise website is user friendly and attracts the right franchisee prospects. After all, you want them to begin their buyer’s journey with you the right way, so that they’ll eventually purchase your franchise opportunity. […]
Your gut feeling says a landing page you’ve just created is the absolute bomb. It will undoubtedly compel anyone who happens to land upon it to fill it out ASAP with their contact information. Is your gut right? Prove it with A/B testing. What is […]