Let’s talk dark social. Cue the scary music? Hardly! Thinking edgy and cool? Maybe. Dark social is actually just another social media strategy. Coined by a senior editor at The Atlantic, the term refers to “’the social sharing of content that occurs outside what can […]
From what companies do you buy? Chances are that they are a brand with purpose. Let’s say you’re looking for some back-packing gear and you can’t decide between REI and The North Face. You like them both for their quality and their customer service. Both […]
Remember Don Rickles? He was a great stand-up comedian known throughout the world as the greatest “insult” comedians of all time. (An example – to film director Martin Scorcese: “Marty … somebody get a phone book so you can see me. Forty million jobs in […]
Creating lots of terrific, perfect-prospect-pleasing content for your content marketing efforts comes at a cost, both financially and time-wise. It turns out, however, that you’re already sitting on a goldmine of outstanding content. It’s just buried in your content archive. That’s right: you already have […]
Instagram now has four hundred million – 400 million! – accounts, and many of those individuals and businesses now use Instagram Stories to let their followers know what’s going on in their lives/businesses. In March, Instagram started offering businesses full-screen, vertical ads in Stories, offering […]