The International Franchise Association IFA 2019 Convention kicks off in Las Vegas’ Mandalay Bay this Sunday, running from February 24-27. Without a doubt, this is the biggest event for business development and personal growth in franchising. With the many options for networking, presentations, and general […]
Long-time readers of our blog know how important content marketing is when it comes to attracting potential franchisees to your franchise opportunity. Yet, when it comes to marketing your franchisees’ locations, franchise marketing becomes more problematic. While each location needs individual visibility, each location is […]
Let’s say your franchise development has resulted in your franchise opportunity seeing several new franchise owners in the same general region: overlapping franchisees, if you will. That’s great news, of course! Especially for you, the franchisor. It may not be so great for your franchisees. […]
Let’s say you’re looking for a day spa near you. You’ve heard of these two great nationwide franchises, each with a location that just opened near you. You know their names, you Google them, and head to their websites. Then, at one of the home […]
“Hey, Alexa. Preheat the oven.” “Hey, Google, put plain yogurt on my shopping list.” That’s you, isn’t it? Telling Siri or one of your Google Home voice assistants to help you around the house in some way, just as if they were some sort of […]