With Covid-19 precautions still in place, many of us are not comfortable with the idea of going back to work or attending public events just yet. Because of this, companies have had to transition many of their events into virtual events instead. While this sounds simple in theory, there are often many challenges that come along with this. In this blog post we will go over the 8 tips and tricks to ensure your virtual event is a success!
1. Understand and Define your Audience
Before you can begin planning the rest of your event details, you will want to define who your event is targeted towards. Once you have done this, you will be able to determine how you want to advertise your event and which platform is best suited for your audience.
2. Decide What Kind of Platform You Want to Host the Event On
With modern day technology, you have countless platforms available to you. With this said, you must decide which platform will be best suited for your event. Whether it’s live tweeting, a webinar, or a social livestream, this is the first step to planning your virtual event. To see a list of some of the best webinar software platforms, visit this site!
3. Choose Your Host or Moderator
This person, whether it is a hired professional or someone from your company, should be prepared for unexpected questions and to guide everyone through this event. You will want this person to be well spoken and informed on your topic.
4. Choose a Date and Time
Since the event will be virtual, choosing a time and sticking to it is important. The best times for these events tend to be on the weekends or during the early evening.
5. Promote the Event
Now that you’ve chosen the date and platform you’re going to use, it’s time to get the word out on your event. Promote your event through all of your current social media platforms and depending on your budget, you may want to add in some paid ads as well. You will also want to create a hashtag for the event. This will help promote the event even further and drive conversations with your audience.
6. Do a Test Run
We all know the challenges that can come along with technology. Before your event, check your WIFI and do a test run to make sure that your platform is running smoothly.
7. Create Opportunities For Your Audience to Engage
In a normal event, the audience would be sitting right in front of your and easily able to ask their questions. With a virtual event, you will want to have some sort of chat room or question submission to allow your audience to engage in the conversation. By allowing the audience to easily engage with you, this will lead to a much more successful event. To see a great example of a successful virtual event check out one of our clients Ashling Partners events page!
8. Be as Inclusive as Possible
You want everyone in your audience to be able to participate and easily access your event. To ensure this, make sure that whatever platform you’re using has simple and clear instructions on how to access the event. Then, once they’ve accessed the event, make sure the messages you’re displaying are clear and in a large font size.