Marketing your company today entails digital marketing, even inbound marketing. Digital/inbound marketing changes and upgrades constantly: blink and what worked yesterday doesn’t work today.
Yet marketers are busy! Who among us has time during the day to learn how marketing is changing. We sure don’t and you more than likely don’t either. That’s why listening to marketing podcasts while on your commute is such a terrific idea: you’re stuck in the car anyway; put the time to good use.
So here are five digital marketing podcasts you should be listening to help you stay up-to-the-second regarding today’s marketing strategies.
This weekly, short-form podcast is hosted by Sonia Simone, a founding partner of Copyblogger Media (now Rainmaker Digital) and a leading expert in content marketing. This podcast features Simone and different experts analyzing copywriting, content marketing, email marketing, conversion optimization, and other important digital marketing topics.
Hosted by content marketing experts Robert Rose and Joe Pulizzi, this podcast talks about the latest content marketing strategies and, most importantly, how your business can use content to attract, close and retain your target audience. This podcast is part of the Content Marketing Institute Podcast Network.
Note: this podcast ended in late 2017, but its archives are a true wealth of information.
This podcast features success stories by online marketers. It includes interviews with the digital marketing pros featured on the Unbounce blog. Each broadcast also includes tips for improving conversion rates and special offers for optimization tools, resources and events. Topics include PPC, A/B testing, social media marketing, copywriting, content marketing, landing page optimization, and more.
This podcast features Christopher Penn and John Wall discussing what’s new in marketing. These two men are digital marketing forces: Penn has his own blog and describes himself as one who “bridges the gap between marketing and technology,” while Wall is the vice president of EventHero.
Hosted by the CEO and founder of Social Media Examiner, this podcast interviews top social media professionals and discusses how your business can “navigate the social media jungle” via. You can learn new tactics and strategies via actionable tips geared to improving your social media marketing efforts.
If you’re not one to listen to podcasts while commuting (you prefer some “me time” as you listen to your favorite music) or you just aren’t a podcast listener, we recommend our blog (yes, blatant plug here!). We offer inbound and digital marketing strategies and tips in general and as well as for different industries in particular: start-ups, franchisers, educators and associations/non-profits among many others.
Read our blog and like what you see? We’re just a contact us form away from providing you with inbound/digital marketing strategies that work! We look forward to hearing from you.