Weber's Inn

Introduction

Located in the heart of Ann Arbor, just minutes from the University of Michigan, Weber’s Boutique Hotel and Restaurant specializes in weddings, conventions and business conferences for its worldwide clientele. Founded in 1937, Weber’s continually refines its services and property to deliver the upscale comfort its clientele has come to expect. Providing a personal, informative, and interactive line of communication with its clientele is vital to maintaining Weber’s reputation for refined, responsive service to its local and worldwide client base.

Situation

Weber’s local resident client base, as well as its worldwide travelers, require real-time access to fluid information pertaining to reservations for banquet facilities, trade shows, conventions, as well as perusing its world-class menu options, room availability, and special events hosted and housed at Weber’s. Locating and acquiring such information via the Web is crucial to embracing and enticing Weber’s clientele. Local residents to worldwide trade show clients require a venue for which to explore and experience Weber’s Boutique Hotel and Restaurant’s in a worldwide environment.

Towards that end, Weber’s Boutique Hotel and Restaurant needed a revision of their existing website. Specific requests included: driving traffic to their website, search engine optimization; social media outreach avenues and campaigns, improved website navigation, a welcoming and visually interactive experience with clientele, and obtaining higher rankings on search engines.

New to the digital marketing and social media world, Weber’s Boutique Hotel and Restaurant’s President, Ken Weber embarked upon a search for a full-service digital marketing solutions provider. The criteria guiding the selection process was to find one provider to guide them through the process of entering into the social media world, as well as update, rewrite, and optimize their website and ultimately open the two-way channels of communication with its worldwide clientele.

“We are learning how to communicate with our local Ann Arbor resident guests as well as our worldwide clientele in a way we never imagined possible. Choosing Ingenex Digital Marketing has garnered us attention and business on an entirely new level,” says Ken Weber, President of Weber’s Boutique Hotel and Restaurant.

Solution

Ingenex Digital Marketing detailed a full-service offering for all of Weber’s requirements to ultimately implement a digital strategy to engage and manage their worldwide client interaction. Weber’s Boutique Hotel and Restaurant chose Ingenex Digital Marketing for its ample social media and digital marketing strategy, including:

• Providing digital marketing research, keyword creation, and search engine optimization to ensure Weber’s Boutique Hotel and Restaurant’s web content would improve its search engine rankings and drive web traffic to its new website;
• Building and implementing social media conduits including Facebook, LinkedIn, and Twitter to engage its worldwide clientele;
• Developing social media campaigns and on-site events to increase awareness, drive additional traffic, and solidify relationships with its worldwide clientele in real-time;
• Linking out and back-linking to social media websites adds higher visibility and improve ranking among search engines, particularly Google;
• Updating its website to include video and extended photography for a more enticing experience for Weber’s clientele to solidify travel and banquet commitments.

Today, Weber’s social media outreach meets all of their original criteria and its newly optimized and updated website continues to maintain higher rankings during its ongoing renovation.

Results

Ken Weber, President of Weber’s Boutique Hotel and Restaurant, believes Ingenex Digital Marketing provides expert knowledge and are equally responsive and resourceful. Weber’s enjoys a professional and personable relationship with Ingenex Digital Marketing’s team and CEO, Derek Mehraban. He finds Ingenex innovative and as a result, Weber’s Boutique Hotel and Restaurant acquired exceptional results during their initial Facebook Fan Page launch, garnering an unprecedented 700 fans virtually overnight.

Doug Chapin, Director of Sales for Weber’s Boutique Hotel and Restaurant says, “Ingenex has helped parlay our 70 years of experience into a worldwide force for conventions, trade shows, weddings, and destination travelers by way of the social media highway.”

“Ingenex Digital Marketing is a lean machine and Derek Mehraban is a breeze to work with,” says Ken Weber, President of Weber’s Boutique Hotel and Restaurant.

Ingenex Digital Marketing's role in launching Weber’s into the social media world surpassed all of their original objectives. Updating and optimizing Weber’s website has made drastic improvements upon their traffic and the modifications continue as the property unfolds its new offerings.