Search Engine Optimization (SEO) is the process of optimizing a web site with keyword rich links and search engine friendly web content. The ultimate goal of using SEO for your business is to increase your page rank on search engines such as Google, Bing and Yahoo!. Ingenex Digital Marketing is a Michigan marketing agency that specializes in SEO. It combines this expertise with custom web design, digital public relations (PR), social media and web analytics when creating a marketing strategy for your business.