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Pay-Per-Click Advertising

Pay Per Click (PPC) advertising including Google Adwords, Yahoo Search Marketing, and Bing (MSN) PPC advertising, are the ads that appear alongside related search engine results that allow viewers to click the paid ad and connect to your site. Pay Per Click advertising allows you to set a budget and spend exactly what you want on your online advertising. Your ads will show up in Google, Yahoo and MSN search results or on partner web sites.

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Google Analytics

Ingenex installs and uses Google Analytics to measure the effectiveness, optimize, and improve our client web sites. Ingenex keeps track of relevant statistics and works to improve client web site conversions through Google analytics combined with search engine optimization, and Pay-Per-Click advertising.

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Search Engine Optimization

Search Engine Optimization (SEO) is the process of optimizing a web site with keyword rich links and search engine friendly web content with the goal of increasing web site traffic through improved organic search engine rankings. Ingenex is a Michigan based SEO firm who knows how to achieve Page 1 Google Rankings for our customers.

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Eric Rodriguez

As Client Services Manager at Ingenex, Eric Rodriguez oversees day-to-day client interaction, creates digital marketing strategies and tactics, provides project management for new web sites, manages SEO / PPC / analytics and reporting, and drives new business development strategy and outreach.  Eric is also a regular contributor to the Ingenex Twitter feed and Digital Bus blog.

 
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