Hopefully you know that SEO and social media are two intertwined strategies. Google makes changes to its search algorithm around 500-600 times a year. Most recently Google made a change that some are calling the “quality update”, while the exact changes are still unclear we know it means there are new factors being used to rank pages. This makes keeping up with the latest trends difficult, and to be a successful inbound marketer you have to work to stay up to date. Here are 5 tips to help you really utilize social media to boost your SEO.
- Get on Google+: One of the easiest ways to make sure your business is coming up in searches is having a Google+ account. Many people find Google+ pointless, but that couldn’t be further from the truth. After page authority, a URL’s number of Google +1s is more highly correlated with search rankings than any other factor.
- Utilize Hashtags: Social media sites and apps are now being used in a similar way as search engines. If someone is looking for your brand they are now becoming just as likely to search for you on Twitter or Facebook, as they are to use Google. Facebook recently unveiled graph search which has many different uses for marketers. Using the proper hashtags ensures that they can find you on those channels.
- Improve Your Content: Low-quality content can impact your site’s rating even if it is just a couple pages on your site. It’s important to reevaluate your content, remove pages or update them to become higher quality. Check your keywords, if you’re not ranking for a certain word maybe consider choosing another.
- Be Active and Engaging: What’s the point of having a Twitter account if you don’t use it? It is not necessary to be on every social platform. What is necessary, however, is choosing your platforms wisely and actively posting on them. Respond to customers or connect with someone you have the potential to help. This will help you find leads and create a loyal following.
- Be mobile friendly: This is arguably one of the best pieces of advice out there. If you haven’t yet taken the time to create a responsive website, do it now. Google has been very clear about how important this is, and now includes a “mobile-friendly” notation next to results in a mobile search. Not sure if your page is mobile friendly? Google has made it easy for you to find out.
This post was written by Ingenex Summer Intern Emily Willey.