Pay Per Click (PPC) advertising, including Google Adwords, Yahoo Search Marketing, and Bing (MSN) PPC advertising, consists of the ads that appear alongside related search engine results, allowing viewers to click the paid ad and connect to your site. Pay Per Click advertising allows you to set a budget and spend exactly what you want on your online advertising. Your ads will show up in Google, Yahoo and MSN search results or on partner websites.
The Google AdWords certified internet marketing team at Ingenex Digital Marketing conducts extensive keyword research to determine the best key terms for your PPC marketing campaign. Ingenex copywriters, skilled in writing for internet marketing campaigns, craft well-written PPC ads proven to increase click-through rate and drive traffic to your website.
Once written and published, your pay per click ad links to a keyword optimized landing page on your company's website, designed to convert web traffic to customers. Ingenex constantly tests your Google, Yahoo and Bing ads to see which ad performs better in the particular search engine. Ingenex optimizes your pay per click campaign to achieve maximum click through rate, and tracks the entire campaign through Google Analytics.
Pay Per Click advertising campaigns start at around $500 per month to manage. Talk to the team at Ingenex Digital Marketing to get your internet marketing and PPC advertising heading in the right direction.
Learn more about Working with Third-Parties.