Drives Qualified Leads for your Business
Inbound marketing is the art and science of making a website so relevant and magnetic to your audience – all roads will drive traffic its way. Content marketing is at the core of inbound marketing and is the smartest form of targeted marketing. Inbound marketing gets leads – converting the right visitors into qualified leads. Ingenex excels at inbound marketing – Inbound Marketing is our core service offering.
Content marketing isn’t just another marketing buzzword, it attracts visitors that are interested in your content (It got you here didn’t it?), qualifies them and converts them into leads. All the way through, every action your visitors take is measured and analyzed. Inbound Marketing attracts the right visitors and converts them into qualified leads.
Smart content and forms change as visitors come back, enhancing their experience and eliminating the frustration of needlessly filling out forms over and over again.
Inbound marketing is measurable from Visit to Conversion. Inbound marketing is different than direct mail campaigns that have a 0.1% conversion rate. For one thing, it lets the customer interact with your brand on their own terms. It reaches the customer in all the channels that they use every day (emails, blogs, social media).
At Ingenex our conversion rates are much higher for clients. We positively impact your metrics on email opens, clicks, and conversions. And conversions on your site turning visitors into customers.
Inbound content addresses your customers’ lifestyles, interests, pain-points, and frustrations. Campaigns are specific to the audiences you have and changes content dynamically as your audience moves through the purchase funnel.
In short, Inbound Marketing with Ingenex helps you:
- Attract the right audience
- Track audience behavior
- Convert visitors into qualified leads