Cranbrook Institute of Science Launches New Website Design By Digital Marketing Agency Ingenex
Ingenex Digital Marketing launches search engine optimized and newly redesigned website for Cranbrook Institute of Science, designed to improve community engagement for the museum of natural history.
Ann Arbor, Mich. — September 20, 2010 — Digital Marketing Agency, Ingenex has designed and built a new website for the Cranbrook Institute of Science. In addition to the new website, Ingenex donated its services to build out social media platforms Facebook, Twitter, Flickr and YouTube to support the Cranbrook Institute of Science social media efforts.
The new Cranbrook Institute of Science website, built on the Drupal content management system, incorporates a fresh new design, e-commerce functionality, social media integration and search engine optimized content and pages from Ingenex Digital Marketing. The goal of the new website is to help the Cranbrook Institute of Science better connect with its members and the metro Detroit community as a whole.
“Our hope is the new website for the Cranbrook Institute of Science, along with the social media marketing we are doing for them, will help them connect better with Upper Midwest families who are looking for the best museum and science experience. The Cranbrook Institute of Science is really an amazing place,” said Ingenex Chief Executive Officer Derek Mehraban.
The new Cranbrook Institute of Science website features a refreshed user interface, with images and features to help bring the museum to life right on your screen. Visitors from around the upper midwest area can learn about all the educational programs happening at the museum, interact with the site’s social media elements, plan a museum field trip or make donations online. To supplement the website, Ingenex implemented a search engine optimization strategy to help improve the site’s rankings in the major search engines and make the museum more visible on Google, Yahoo and Bing.
"The team at Ingenex did an incredible job of exceeding our expectations and delivering on what they promised for our website and social media marketing," said Cranbrook Institute of Science Director Michael Stafford. "We are confident that our improved website and social media presence will help us offer an even more satisfying experience to the thousands of families who visit us every year."
The Cranbrook Institute of Science is part of the internationally renowned Cranbrook Educational Community located in Bloomfield Hills, Michigan. It was founded in 1930 by Detroit philanthropists George and Ellen Boothand and remains Michigan’s only science and natural history museum. Cranbrook currently boasts 11 permanent exhibits displaying interconnectedness in nature. The museum also houses a state-of-the-art planetarium, changing exhibition halls, outdoor science garden, an observatory, nature trials and a nature center.
Visit the new Cranbrook Institute of Science website at http://science.cranbrook.edu.
Ingenex Digital Marketing specializes in delivering digital solutions and measurable results through web design, search engine optimization, digital public relations, social media and web analytics. Ingenex serves a national client base in the digital marketing world and helps companies embrace the Internet and grow their businesses on a daily basis.
For more information on Ingenex Digital Marketing visit http://ingenexdigital.com or call (734) 272-4698.
About Ingenex Digital Marketing
Ingenex Digital Marketing, based in Ann Arbor, is an Internet marketing agency delivering marketing solutions for a digital world. Ingenex focuses on producing results through social media marketing, web design, SEO, SEM, Internet marketing, digital public relations, and web analytics.
About the Cranbrook Institute of Science
The Cranbrook Institute of Science is part of the internationally renowned Cranbrook Educational Community located in Bloomfield Hills, Michigan. Founded in 1930, Cranbrook Institute of Science is Michigan’s only science and natural history museum. The museum’s mission is to foster in its patrons an ardor for lifelong learning. Highlights include: 11 permanent exhibits, state-of-the-art planetarium, an observatory and nature center.