Franchise Development Marketing | Inbound Marketing

Lifestyle Brands are the Future of Franchising

If you’re thinking about opening a gym, spa, health club or other health and wellness business, why not consider a franchise? Doing this kind of good can be intrinsically rewarding – helping keep your communities healthy, fit and happy – as well as putting you on the path to financial security: health club revenue alone reached $25.8 billion in the U.S. in 2015.  And that figure doesn’t take into account massage/spa and other lifestyle franchises.

Let’s look at a few successful health and lifestyle franchise businesses:

  •     Spavia Day Spas has been in business just 12 years and already is enjoying a predicted 40 franchise locations across the country.
  •     TITLE Boxing Club started in 2008 and already has 160 franchise locations in 36 states. Entrepreneur named it to its Franchise 500 list in 2014 and 2015 and Inc.com recently ranked TITLE as the fastest-growing franchise in the country.

 

Many other health and wellness franchises, you might notice, have become household names: Massage Envy (which has the highest average unit volume in the industry) and Anytime Fitness (boasting nearly 1,600 clubs nationwide and more than 1.1 million members), and Hand & Stone, lead by industry veteran Todd Leff.  These names and others continue to grow because of the booming lifestyle franchise industry.

 

Why Lifestyle Franchises?

Americans are gaining weight at an alarming rate. More than two out of three adults in this country are considered to be overweight or obese with one in three adults considered to be obese. What’s more, one in 20 U.S. adults are considered to have what is called “extreme obesity.”

In addition, the first of the Baby Boomers have passed 70 and the last of this generation are staring down 55, so they may soon be facing health issues associated with aging. They have the funds to delay the declines that come with age, and they’re more than willing pay up.

On the opposite end of the generational spectrum are the Boomers’ grandkids and great-grandkids: Generation Z. While some of them are far too young to need or want a massage or go on a diet, their parents are happy to take them to the children’s fitness center, a $550 million industry.  The fact is, there are many people who are looking for a new health club to join, or a spa to de-stress from their busy lives, and opening a lifestyle brand franchise fits right into that thinking.

 

 Lifestyle Franchises Include More than Fitness Centers and Spas

Additional health and wellness franchises include weight loss counseling, chiropractic offices, lab testing, behavioral health programs, and even urgent care centers.

 

Inbound Marketing to Grow Franchise Companies

How are these franchises growing so quickly? Many of them are using inbound marketing, a form of digital marketing that educates potential franchisees on your offering until they have enough information to make a considered decision – to become one of your franchisees. It’s called “attraction marketing” (rather than “promotional”) and it works exceedingly well.

Michigan-based Ingenex Digital Marketing has been offering franchise development marketing services to companies for more than 10 years, helping franchise businesses grow and thrive throughout that time.

If you’d like to learn more about how inbound marketing can help your franchise opportunity attract potential franchisees, contact us. There are budding entrepreneurs out there eager to hear about your business opportunity: don’t let them wait much longer.

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